Bye old luxury….and hello new luxury! Genesis has been a fresh, new face in the luxury world recently. Known for filling its beautiful sedans with sumptuous features and modern elegance, the Korean car maker finally added an SUV to the lineup: the first ever Genesis GV80, the brand’s new flagship model, was revealed in front…
All Your Favorite Cars Star in the 2020 Super Bowl LIV Adstravaganza
ICYMI. Or you just want to get a jump on some of year’s best entertainment. Ahhh… Super Bowl ads. We love ‘em, maybe more than we love the friends, football and snack foods that make up the evening’s dinner menus. To whet our appetite, advertisers, who pay $5.6 million per :30 add — YES, $5.6…
This is the Auto Show You Have to See: The New York Auto Show
And the Tickets Are on Us (if You’re Lucky) It’s spring in New York and you know what that means… the New York International Auto Show is coming to the Javits Center! From April 14th to April 23rd, the latest cars, tech, and trends in the automotive world are on display for your enjoyment. A Girls Guide to…
2017 Genesis G 90 3.3T AWD Review: This Luxury Sedan Has Everything
You Like to Be Spoiled, Right? Genesis Thought So. The highlight of spring break in college was visiting my girlfriend’s parents in Ft. Lauderdale and tooling around in her dad’s Cadillac Coupe de Ville. He probably didn’t appreciate that we left the seats slick with sunscreen and sand in the carpets, but was gracious to…
Meet Peter Schreyer, The Man Behind The Gorgeous Look of Hyundai, Kia and Genesis
If you’ve wondered who’s behind the sharp new styles of the Hyundai, Kia and Genesis brands, here he is. Known for wearing all black clothing and black eyeglasses designed by Philippe Starck, Peter Schreyer has style. And that style extends to the automobiles he designs for the Hyundai, Kia and Genesis brands. Since joining the Korea…
What Drives Her: Genesis’ Kate Fabian Speaks Up (And Thinks You Should Too)
When you’re the only girl around, you have to. Hailing from a houseful of brothers and a culture filled with dominant men, Kate Fabian learned how to speak up for herself at an early age. And she’s still speaking up. Newly arrived in the United States from Australia, Kate is the Marketing Manager charged with…
Hyundai and Genesis Team Up With Amazon’s Alexa
Finally, There’s Someone in Your House Who’ll Do What You Ask If you’re one of the millions of Americans who received Amazon Alexa for Christmas this year, you’re now poised to have it do a lot more than just play 21 questions and order toilet paper from Amazon. Alexa is at your service to manage…
2016 Genesis Review: Meet the Newest Luxury Brand
You know you need luxury in your life. But is it attainable? Here’s what I want in a luxury car: Quiet ride, pampering features, top safety technology, an interface that makes connecting with my phone easy. Oh, and it has to look and feel good, too. Spending time in the 2016 Genesis made me realize…
Hyundai Goes Upscale with Genesis Brand, But Would You Buy One?
Genesis launching as a new luxury brand within Hyundai. There are some brands that are instantly associated with luxury. Mercedes-Benz, Rolls-Royce, and Bentley immediately conjure images of champagne wishes and caviar dreams, but what about Hyundai? Yeah, not so much, but they’re out to change that with a new brand called Genesis. There is already a…
Hyundai Genesis: Smart Luxury Just Got Smarter and More Luxurious
A Brand With Something For Everyone, Hyundai Genesis Brings Its Best To Its Top-of-the Line Model There’s a saying among luxury marketers: Surprise and delight your customer. The idea is that if you surprise your customer with something she didn’t expect, and delight her with offerings above and beyond the usual, she’ll be your customer…