100 million viewers and $5 million+ for a 30-second ad spot make for some very good ads. Back in the day, the Super Bowl limited the number of car brands that could advertise in the big game, typically one brand per quarter. But competition is high and Super Bowl ads almost always kick it up a…
Kia Grows Up: From Hamsters To James Bond
Celebrating 20 years in the US, Kia pegs its next era on aspirational luxury. On the classic sitcom Mary Tyler Moore, Mary fretted when she threw parties, worried that no one would show up. What if you threw a party, or a press event, and no one came? This was the situation at Kia’s very first…
Super Bowl MVP Instant Replay: Chevrolet Colorado to Malcolm Butler
Tom Brady, the Super Bowl MVP, passes off his new Chevrolet Colorado. Monday morning quarterbacking is usually limited to armchair athletes, who question plays, (should he have just run the ball) or argue strategy. But Tom Brady, the Super Bowl XLIX Most Valuable Player and quarterback of the New England Patriots had one last pass in…
The Real Winners of Super Bowl XLIX: The Car Commercials
Super Bowl ads are a big hit. Is there anything better than a good Super Bowl game? Sure, we’re disappointed when our team doesn’t win (why did they pass the ball instead of running it in?) and sure we maybe regret a few too many wings and hot dogs and spinach dip. But it was…
Uber’s Super Bowl Goal: No Drunk Driving
Uber and MADD partner for the big game Super Bowl Sunday. Heading home after a Super Bowl party or bar crawl? Stay safe with an Uber ride – and contribute to Mothers Against Drunk Driving (MADD). Uber, the smartphone car service app, is donating $1 to MADD for every trip taken on Sunday, February 1,…