35 Lamborghini Owners Rallied Through Arizona for a Weekend. Sisterhood Ensued. 

Gathering 35 cars and their owners from around the country and beyond is no small task. It takes planning and tenacity. It demands passion. She Drives a Lambo was the brainchild of Paulina Burns, who manages East Coast sales for Lamborghini, to bring female owners together for a weekend of bonding over their cars and shared interests. These women are a special breed; they should know each other, right?

The second #SheDrivesaLambo rally took place in Sedona, at a modern resort set against the backdrop of Arizona’s incredible red bluffs and open skies. Absent the cars, you might think this was a family reunion or celebration of work success. There were champagne toasts, spa appointments, starlit dinners, a DJ.  

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She Drives a Lambo invited female owners to bring a plus-one for the weekend and in many cases that guest was her male partner. But many of the men, those who attended and many who didn’t get the invite in lieu of a sister, daughter or friend, played an important role. It was a common theme that often, men were the conduit to Lamborghini love. 

Many of the women attending told a similar story: her husband/boyfriend/dad/brother was a car enthusiast, or knew a lot about cars, or owned a Lamborghini. An expensive purchase, most women wanted to know more, or, also common, were drawn into the conversation through the sheer obsession of the men in her life. Soon, too she, too, became passionate. 

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As the cars made their way into the hotel’s valet area, owners already there hung around to watch the cars arrive. 

And arriving drivers were not shy. “I heard many of them pull up, and the ‘blip’ as they drove into the hotel,” Shari told me. Hearing the downshift and knowing that the driver was using paddle shifters made her smile. Before she even met anyone, Shari knew she was with the right group. 

Shari arrived in her her Lamborghini Revuelto, the newest Lambo, a classically shaped supercar with a plug-in hybrid powertrain that generates more than 1,001 HP, the most powerful in the lineup. She proudly is the first woman to order a Revuelto, which she bought sight unseen as the company was rolling out the model to owners. “We had to sign an NDA,” not to disclose anything they learned about the model in the purchase process. “They hadn’t even named it yet,” she said. 

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I was unsure what to expect as I headed to Sedona to experience She Drives a Lambo alongside these owners. I feared I might be viewed as an outsider and not as welcome as everyone else. I’m not a Lambo owner, though I’ve driven a few and love the experience. 

I worried that they would be the demure ‘other half’ of an enthusiastic Lamborghini-owning couple who was just there for the spa weekend and not so much for the drive (I had this experience once with another supercar brand; most women were more focused on the five-star travel than the cars). 

I certainly expected to see a lot of Urus SUVs in the group. Urus represent 60% of Lamborghini’s sales and are the most popular model with women, who represent 10% of Urus sales. I also expected to see great shoes, great handbags and lots of style.

I was wrong on all counts—except the shoes, handbags and style. These were supercar-loving women in search of a tribe. And while everyone respects the Urus, these were a minority in the group.

Other owners, however, were drawn to the power and performance of Lamborghini. Azra, a lawyer, discovered the brand through her husband, a car enthusiast. She liked the idea of the sports coupes, but as a mom of two young daughters, it just didn’t make sense. But when Lamborghini came out wit the Urus SUV, she thought it was the “perfect far for a mom who likes fast cars and fun cars. I can go to work,” she said, and also do the errands she needs “with the two kids in the back seat.” 

Her daughters are developing their own passion for her car. After she got her Urus, her daughters discovered the puddle light which projects the Lamborghini logo on the ground as you approach with the key. “They notice things I don’t,” Azra said. “Kids are intuitive.” They also appreciate the performance of the Urus, too. “They love me to drive them to school in the Lamborghini. They tell me ‘mom let’s do a ‘wheeeee’ which means to accelerate,” she said with a laugh.

The other big reward? Alone time in the car. “Recently I was getting ready for a big trial, so that means working from 7AM until after midnight. I would have 15 minutes art the end of the day to drive home and I felt that it was my time,” she said. 

Shari and Bill Schwick bought their first Lamborghini a few years ago, or rather, Bill did one weekend when Shari was away. When she got home and saw the iconic yellow Lamborghini Huracán Evo in the driveway, Shari said she “screamed bloody murder! I said ‘What have you done to us?’” It was, indeed, an expensive purchase. 

Once she calmed down, though, Shari began to weigh the opportunities, to think of how to turn this pricey impulse purchase into something bigger, and Schwick Wheels was born. Shari and Bill began collecting other Lambos, as well as a Porsche, a McLaren, a Hellcat, and loaning them out for photo shoots, charity events and fund raisers. 

“If you have these toys you need to share them,” Shari said. “To create an approachable car family, not stuffy, pretentious.” She wanted to create a platform to bring attention to women’s empowerment, to use the cars to draw attention to efforts that need it, such as fund raisers for children’s health.  

For Marie, who owns a Huracán STO, buying a Lamborghini was a much more personal pursuit. An engineer for carmaker Stellantis, producer of Jeep, Ram, Dodge, Chrysler, Alfa Romeo, Maserati and Fiat, among others, Marie is passionate about performance.

Even though she gets to drive her company’s cars on the test track, it’s not the same. It’s driving for pleasure, and it’s not just how fast you go, “it’s how the car handles, it’s the torque,” it’s the feeling behind the wheel, Marie said. She loves her Lambo so much she’s put a reservation down for another—the Revuelto.

And she spends a lot of time behind the wheel; she lives near the M1 Concourse track outside Detroit where she puts her Lamborghini through its paces. But an event like She Drives a Lambo is special to her. “I love this event because it’s hard to find women who drive Lamborghinis,” she told me. “It’s nice to be here; everyone has the same interest—the cars.”

“They pick the cars, the parents pay for them,” Harinda laughed as she sat with daughter Sereena. For them, as well as Harinda’s husband and son, ownership is a family thing. “My brother was obsessed,” Sereena told me. He would research and learn, informing his family about every detail. Finally, he convinced his parents to invest in one. “When we took delivery on our first Lamborghini,” Sereena said, “I took it for a drive and I fell in love with the brand.”

Fast forward a few years and the family now has a studied collection. Sereena and her brother spec each new investment carefully, looking for details that will increase in value, that will show well, and that are fun to drive. “My brother and I, whenever we have 30 minutes,” between work obligations at their family’s business, “it’s like, let’s hop in the car, let’s go for a drive.”

For Harinda, Lamborghini ownership is a pursuit more than a passion. She’s not in love with the sports coupes, but she does, she admits, love her Urus.

For Stephanie, Lamborghini ownership is purely a pursuit of happiness. She and her husband love their Lamborghinis so much they bought a weekend home just 10 minutes from their favorite track so they can drive them as much as possible.

That these cars are designed to be driven adds to the allure. For her, Lamborghini also means the freedom, the spirit, the thrill of driving. For She Drives a Lambo she brought her friend Michael to indulge in the weekend, but she didn’t let him drive. She relishes every minute behind the wheel.

How does a girl become a Lamborghini owner? “Start with a used car,” Marie advises. While expensive, pre-owed Lambos can be less of an investment than a brand new car. And of course, the design and engineering are superb, Marie says. 

She’s not alone. More than a few owners at She Drives a Lambo bought their Lamborghini used and some were on their second or third pre-owned Lambo. 

And while there were some jet-setters in the group, not all Lambo owners live that life. The values of achievement and appreciation for what they’ve earned was clear across the group. 

But of course, the cars were the stars of the weekend, the reason everyone came to Arizona. And they were celebrated, discussed, photos shared like you’d share pictures of your kids. ”Cars are the happiest thing that ever happened to me” Shari said. 

“Learning about cars, being around cars, being with other people in the car community itself, I never want to lose it, I always want cars in my life now for all the joy it brings us.” 

And like the cars that brought them together, the event scrolled the powerful passion of these women, for their cars and what the cars mean to them.