Michelin gives players an advantage on the small screen too. What do you get when you pair up a leading high-performance tire company with a gaming company that provides the best virtual driving experience for gamers? A perfect match and an even more thrilling game. Sony Playstation, maker of Gran Turismo, chose Michelin Tires to become…
The Truth About Worn Tires and Tire Replacement: What You Need to Know
And, how to know when to buy new tires! Michelin doesn’t want you to buy new tires. Not before you need them, anyway. The company is committed to being the safest tire on the road. And now, it wants to also be seen as the most responsible and sustainable tire on the road. But being…
7 Things to Know About Tires Before Hitting the Road
We all have tires on our cars, but how much do we know about them? Honestly, they’ve always seemed like a necessary evil to drive my car until I learned a lot more about them. Last week, Michelin invited me and twenty other women in the auto industry to their headquarters to Tire School. We had the…
What Drives Her: Michelin’s Claire Dorland-Clauzel is Breaking Glass Ceilings and Wants You To, Too
Confidence, Trust and Good People Fueled Her Journey to Lead Michelin’s Global Sustainability Brand and Communications. Becoming a widow with three children under the age of 7 might be enough to derail your career goals. But when Claire Dorland-Clauzel lost her husband twenty years ago, she didn’t retrench. She altered the demands her bosses could…
A Future Where Possibilities are Both Endless and Realized: Michelin Movin’On Conference
Collaboration is the new competition. And, there is cake! If Cirque du Soliel staged a conference with acrobats and high-flying sessions, under a big top and in an art gallery outfitted with boutique-like meeting spaces elevated on scaffolding, with a central bakery that wafts the scent of cake through the space, all surrounded by food…
Never Buy Tires Again? Introducing Michelin’s Sustainable Tire Concept
They’re Airless, Recyclable, Re-Treadable. We could go for that. Here’s a very delightful idea: A tire that is designed with the molecular structure and resiliency of plants. It’s made of plant-based materials and is solid, not inflated (a ‘tweel,’ they call it, a combination of a tire and a wheel). It’s embedded with electronics that…