We all have tires on our cars, but how much do we know about them? Honestly, they’ve always seemed like a necessary evil to drive my car until I learned a lot more about them. Last week, Michelin invited me and twenty other women in the auto industry to their headquarters to Tire School. We had the…
The Truth About Worn Tires and Tire Replacement: What You Need to Know
And, How to Know When to Buy New Tires! Michelin doesn’t want you to buy new tires. Not before you need them, anyway. The company is committed to being the safest tire on the road. And now, it wants to also be seen as the mot responsible and sustainable tire on the road. But being…
What Drives Her: Michelin’s Claire Dorland-Clauzel is Breaking Glass Ceilings and Wants You To, Too
Confidence, Trust and Good People Fueled Her Journey to Lead Michelin’s Global Sustainability Brand and Communications. Becoming a widow with three children under the age of 7 might be enough to derail your career goals. But when Claire Dorland-Clauzel lost her husband twenty years ago, she didn’t retrench. She altered the demands her bosses could…
A Future Where Possibilities are Both Endless and Realized: Michelin Movin’On Conference
Collaboration is the new competition. And, there is cake! If Cirque du Soliel staged a conference with acrobats and high-flying sessions, under a big top and in an art gallery outfitted with boutique-like meeting spaces elevated on scaffolding, with a central bakery that wafts the scent of cake through the space, all surrounded by food…
Never Buy Tires Again? Introducing Michelin’s Sustainable Tire Concept
They’re Airless, Recyclable, Re-Treadable. We could go for that. Here’s a very delightful idea: A tire that is designed with the molecular structure and resiliency of plants. It’s made of plant-based materials and is solid, not inflated (a ‘tweel,’ they call it, a combination of a tire and a wheel). It’s embedded with electronics that…
Kicking Off The Winter With Holiday Travel?
Prep for your trip –and don’t get stuck. AAA just came out with their Thanksgiving stats, and it’s gearing up to be the busiest year ever. Of the 48.7 million projected travelers, nearly 9 in 10 will travel by car this Thanksgiving – the most since 2005! And although most of us have had a mild…