Michelin gives players an advantage on the small screen too.
What do you get when you pair up a leading high-performance tire company with a gaming company that provides the best virtual driving experience for gamers? A perfect match and an even more thrilling game.
Michelin + Gran Tourismo: a Perfect Match
Both brands are globally known for providing a leading-edge racing experience: Gran Tourismo for providing the best virtual driving experience and Michelin for its high-performance tires. Both are passionate brands that have reached the highest levels in their industries. And both care about their consumers and their experiences. Together with Gran Turismo, Michelin takes yet another innovative leap as it shows its digital leadership in mobility.
How Michelin Gets in the Game
Players will see Michelin branding throughout the game. They’ll see on-track branding elements and scenography from famous Gran Tourismo has added a new Michelin section on the Gran Turismo Sport “Brand Central” virtual museum that introduces players to Michelin’s history in the motorsport world. There’s also tire technology in the “tuning” section of the game where Michelin is available.
But that’s not the end of it. Michelin will also change the game, both on the screen and on the road.
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What do Michelin fans and @thegranturismo fans have in common? They both appreciate performance and the thrill of the track. And as of 8/23, the line between the virtual and real world blurs as Michelin breaks ground as the official tire technology partner of the @thegranturismo franchise. Real racing action, real world tire technology, a real partnership in performance – all coming to #GTSport later this year. Learn more at http://social.michel.in/6172TOGFA #MichelinGTSport #MichelinFIAGTC