Tires Are a Game Changer, and Now In the World of Gran Turismo, Even More

Michelin + Gran Tourismo: a Perfect Match

Both brands are globally known for providing a leading-edge racing experience: Gran Tourismo for providing the best virtual driving experience and Michelin for its high-performance tires. Both are passionate brands that have reached the highest levels in their industries. And both care about their consumers and their experiences. Together with Gran Turismo, Michelin takes yet another innovative leap as it shows its digital leadership in mobility.

Related: Michelin’s “Safe When New, Safe When Worn” Tires

How Michelin Gets in the Game

Players will see Michelin branding throughout the game. They’ll see on-track branding elements and scenography from famous Gran Tourismo has added a new Michelin section on the Gran Turismo Sport “Brand Central” virtual museum that introduces players to Michelin’s history in the motorsport world. There’s also tire technology in the “tuning” section of the game where Michelin is available.

But that’s not the end of it. Michelin will also change the game, both on the screen and on the road.