International Women’s Day: Our Favorite Messages on TikTok and Instagram

Connie Peters   |  

Updated: Aug 10, 2023

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Who Knew Auto Makers were Creating International Women’s Day Content and Campaigns?

I was scrolling my TikTok FYP (For You Page) on International Women’s Day, March 8, not thinking about the fact that it was International Women’s Day, when I came upon a TikTok from Mercedes-Benz. I stopped to watch, because it was a woman race car driver talking. I watched the entire video and was impressed by the message: “One of Many.” So I curiously opened Instagram to see if they were posting the same content over there.

Sure enough, Mercedes-Benz’s had nine posts (yes, NINE) on their Instagram feed that promoted their One of Many campaign and had all been posted that same day. All of the posts and videos center around the One of Many message meaning that there should be many female race car drivers, engineers, females in STEM careers, and more. That being a female in these roles should not be remarkable, but a completely boring fact. Color me impressed. I highly encourage you to go watch these videos on Mercedes-Benz Instagram.

This got me thinking, were other car brands on board with creating content or campaigns solely for IWD or Women’s History Month?

I then scoured Instagram, because not all car makers are on TikTok yet, I figured Insta was the place to check first, and searched for all the auto makers North American, Global and Canadian handles searching for IWD content.

Related: Mercedes-Benz GLS 450 Luxury SUV Review: A Luxe Cocoon For You And Your Crew

 

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A post shared by Mercedes-Benz (@mercedesbenz)

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Here’s What I Found (Spoiler Alert: I was a bit Disappointed)

Ford Introduces a Men’s Only Edition of the Ford Explorer

 

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A post shared by Porsche Canada (@porschecanada)

VW Canada:

Porsche USA:

Nissan Canada:

So Whose had the Best International Women’s Day Messages?

By Connie Peters

Connie Peters is a mother of 3 girls in suburban Vancouver, Canada and has been an online entrepreneur since... More about Connie Peters