Wondering about what luxury will look like in the future? Just ask Genesis. For Mark Del Rosso, CEO of Genesis North America, luxury is personal. A car guy who grew up in his family’s car dealerships in the New York metro area, luxury is more about the experience than bright, expensive, often untouchable objects. For…
How Lincoln Created a Sanctuary of Luxury and Elegance in its New SUVs
Life is loud. Tune it out and relax. Work, conference calls, video calls, video games, kids, pets, ringtones, construction, and more assault your sense on a daily basis and sometimes we just need a break. That’s why spas use soft, relaxing music and the atmosphere is quiet and peaceful. Lincoln has set out to recreate…
2020 Fiat 500 X Sport Review: Happy Rides in a Happy Car
Fresh air. Sunshine. Smiles. Happiness. And that’s just how I felt when I got behind the wheel of the 2020 Fiat 500 X Sport, the all wheel drive crossover from Fiat. Being in quarantine for so long, it was time to get out and go for a drive. Right now, it feels like a drive…
2020 Audi S4: Refined Design Puts a Ring – or Four – on Luxury
Sporty Spice meets Posh with a dash of Ginger. And that is the essence of luxury: Stay true to you and what you love, what makes you feel good and what shows that to the rest of the world. Audi gets this: the S4 is a powerful turbocharged V6, 349 HP sports sedan; the model…
All Your Favorite Cars Star in the 2020 Super Bowl LIV Adstravaganza
ICYMI. Or you just want to get a jump on some of year’s best entertainment. Ahhh… Super Bowl ads. We love ‘em, maybe more than we love the friends, football and snack foods that make up the evening’s dinner menus. To whet our appetite, advertisers, who pay $5.6 million per :30 add — YES, $5.6…
How to Crack the Code on Car Names
What those letters and numbers really mean. Years ago when I bought my first new car – a Hyundai Excel SE – I remember thinking how cool it was that its name included my initials, SE. I had no clue what SE meant, and even today, when I’m writing about cars, I still don’t fully understand…
The Ultimate Classic Car: Authentic Design, Modern Technology for the Best of Both Worlds
They don’t make ‘em like they used to. Revology Cars makes them better. If owning a classic Mustang has always been a dream but owning an older car isn’t for you, Revology Cars may have the answer. These classic car replicas pair modern features with the authentic architecture of classic cars, albeit at a true…
When a Hot New Car is Also a Fun Club Experience: Jetta Haus
VW wants you to love this little car as much as they do. To share just how sleek, luxurious and sexy the all new VW Jetta is, Volkswagen has turned warehouses in NYC’s Brooklyn and LA’s Culver City into club scenes called Jetta Haus. Running through May 20th, Jetta Haus invites consumers to walk though larger…
Touring the Mercedes-Benz Factory Where Sophisticated, Beautiful Cars Are Born
This modern assembly plant is people driven, team focused and strives for excellence. Mercedes-Benz is a car to be reckoned with, and the company’s Vance, Alabama plant is no different. From open spaces and large glass walls to modern robotic assembly systems to smiles on team members faces, the Mercedes-Benz plant is filled will innovation…
Designed for Innovation Through Inspiration, Sustainability and Inclusion: Toyota’s New North American Headquarters
Lots of coffee and beautiful views don’t hurt either. Over the last year or so Toyota has been undergoing a huge change: moving its North American employees into its new Toyota headquarters in Plano Texas, just north of Dallas. The move to Texas was an opportunity for Toyota to consolidate its team from California, Kentucky…