They want you to love their cars, so they’re thinking about them the same way you do. Not long ago, Hyundai was in a lonely position: One of only a few major automakers without any women in senior leadership roles. The popularity of the company’s cars and SUVs is on the rise, but this revelation…
Creating a Place at the Table: Introducing the Women of Color Automotive Network
These women in automotive are changing the world – for all of us. Close your eyes and think of your mechanic. Hold that image in your mind. Now, think of a car salesman. What do they look like? What do they sound like? Hold that image. Stand them next to the mechanic in your mind….
What Drives Her: Brehanna Daniels Is Paving the Way for Women in NASCAR’s Pit Road
NASCAR is still dominated by white guys. But not for long. But Brehanna Daniels broke the glass ceiling by becoming the first African American female pit crew member. Right before the next decade begins, it’s poignant to see how this rising star switched up her career path with an unexpected opportunity: NASCAR. Brehanna is just…
Tatiana Calderón: Trailblazer, F1 Competitor, and a Voice for Female Racers
15 years ago, Tatiana Calderón fell in love with go-karting in Colombia. She was hooked ever since. At only 9 years old, Calderón knew that she was destined to race. From go-karts to F1 racing, Tatiana Calderón is proof that childhood dreams can come true. But the journey wasn’t always easy. As a female F1…
What Drives Her: Sandra Phillips Rogers, Chief Legal Officer and Chief Diversity Officer, is Driving Toyota to a Greater Future
Her dual roles are united by a single passion: To help others achieve their best. “I’m always drawing connections to things that happened in the past and what they say about your future,” said Sandra Phillips Rogers, Chief Legal Officer and Chief Diversity Officer of Toyota, North America. If she’d thought of things that way…
What Drives Her: Joy Falotico, President of Lincoln Motor Company and Chief Marketing Officer, Ford
How do you build a luxury brand? Put your best customer in charge. The industrial-chic Milk Studios in Los Angeles was abuzz last November as Lincoln SUVs graced the studio’s entrance and elegantly suited executives greeted guests. Inside, the studio was transformed by soft lights, low music and uniformed waiters passing perfect bites. Guests chatted…
What Drives Her: How Allyson Witherspoon, Fearless Globe-Trotting Marketer, is Shaping Nissan
Five auto makers, four countries and managing a global team adds up to a lot learned and a lot to share. “I was in Saudi Arabia the week women were allowed to drive,” Allyson Witherspoon, vice president of marketing at Nissan says in a flash of sheer happiness. She was reflecting on the monumental moment…
What Drives Her: Melissa Grady, Cadillac’s Chief Marketing Officer, Carves New a Path to Passion
How this data geek with a creative streak made her way to the C-Suite. You might look at the diamond-cut grille of the Cadillac XT6 and know that somewhere in that designer’s soul lies the visceral spirit of a jeweler. That’s a feeling you might not expect to get from a marketer with a passion…
What Drives Keitha Blackburn, Manager, Experiential Marketing At Porsche Cars North America
From aerospace to the fast pace at Porsche Cars North America. You might think that working at Porsche Cars North America would be a thrill in itself. The world class sports cars, the sound of them zipping around the track, the racing leadership, the reputation for innovation. But for Keitha Blackburn, manager of experiential marketing,…
What Drives Her: Laura Schwab, the First Female President of Aston Martin Americas
Sometimes we need to make room for what’s right. This might describe Laura Schwab’s career path, and it might also describe Aston Martin‘s newest model: the DBX SUV. Yes, the DBX is gorgeous, bespoke and exclusive. But it’s not just the first SUV in the Aston Martin family; it’s a standout in that it was…