Building a career in automotive marketing takes creativity. But it also takes drive. Luckily, these are two things that Hyundai’s newest Chief Marketing Officer, Angela Zepeda, has no shortage of. And it might seem that her drive helped cut a short path to the c-suite of one of the nation’s top advertisers, being named to…
“What Drives Her” in the Automotive Business? We’re Finding out at the Chicago Auto Show
And, you’re invited to join us! Women are the most influential auto buyers; they buy or influence the purchase of 85% of all cars. Yet they only hold 27% of jobs and can be elusive for marketers to reach. Why is that? And how can it change? The short answer is, women need to drive…
How Jessica Egerton of Cooper Tire Makes Tires, and the Tire Biz, More Meaningful
She’s changing the game for tire buyers and career-builders. Jessica Egerton basically sums up marketing to women with one word. “Don’t.” She recognizes that we don’t want to be talked down to, minimized or left with the feeling that the wool’s been pulled over our eyes. As director of Brand Development at Cooper Tire, Jessica…
The Rise Of Skywalker, Driven by These Fearless Females (With the Help of Porsche)
A discussion about “What Drives You,” fueled by Porsche, reveals how these women are driving the future of Lucasfilm. You may wonder what Porsche and Star Wars have in common. Surprisingly, it’s more than just their collaboration in the upcoming film, Star Wars: The Rise of Skywalker, in which Porsche helped to define new dynamics…
What Drives Her: Laura Schwab, the First Female President of Aston Martin Americas
Sometimes we need to make room for what’s right. This might describe Laura Schwab’s career path, and it might also describe Aston Martin‘s newest model: the DBX SUV. Yes, the DBX is gorgeous, bespoke and exclusive. But it’s not just the first SUV in the Aston Martin family; it’s a standout in that it was…
What Drives Her: Joanie Martin, Chief Administration Officer of Michelin Tire North America
Moving Ahead in Mobility, and Going You Where You Want to Go If you sat next to Joanie Martin on an airplane or stood next to her in line at the movies, you’d never guess she’s one of the highest ranking women in automotive. Kind, unassuming and quietly confident, Joanie’s journey to to Chief Administrative…
What Drives Her: Brehanna Daniels Is Paving the Way for Women in NASCAR’s Pit Road
NASCAR is still dominated by white guys. But not for long. But Brehanna Daniels broke the glass ceiling by becoming the first African American female pit crew member. Right before the next decade begins, it’s poignant to see how this rising star switched up her career path with an unexpected opportunity: NASCAR. Brehanna is just…
How Do You Build a Luxury Brand? Put Your Best Customer In Charge
What Drives Her: Joy Falotico, President of Lincoln Motor Company and Chief Marketing Officer, Ford The industrial-chic Milk Studios in Los Angeles was abuzz last November as Lincoln SUVs graced the studio’s entrance and elegantly suited executives greeted guests. Inside, the studio was transformed by soft lights, low music and uniformed waiters passing perfect bites….
What Drives Her: Lara Harrington, Honda US Chief Engineer is Focused on What You Want in a Car
This is why you love Honda SUVs. By LeeAnn Radonski As Lara Harrington looked out over her graduating class at Ohio State University, one thing was clear: out of the 100 Aeronautical Engineers who just received their diplomas, she saw only three women. Did she feel out of place? “No,” she confidently answers, “I grew…
Rebelle Rally: Empowering Women Off Road
Dunes, Dirt, Dust and Drive make for empowering experiences in the Rebelle Rally. Photo by Kymri Wilt My Rebelle Rally Initiation. “Do you like camping?” I was asked, my editor enquiring about this assignment. “Sure!” I respond enthusiastically, with visions of the many luxury tented camps I’d stayed at all over Africa – you know,…