Abbie Eaton never realized she might be treated differently as an LGBTQ+ woman competing in motorsport. In fact, having grown up at the track with a family deeply invested in racing, Abbie says she developed quite the tomboy attitude. It was only when she came out as gay that she had any reservations about how…
Leading by Example and Empowering Others, What Drives Her: Dana White of Hyundai
Her journey has led to China, Paris, the Pentagon, the U.S. Senate and now, Hyundai’s C-Suite. When I set out to research Dana W. White, Chief Communications Officer at Hyundai and one of the top female auto executives, my curiosity had been already been piqued. Here was a woman who seemed to do so much…
What Drives Her: Michelle Rainey Brings the Porsche Experience to Life
Because everyone should have the opportunity to drive an iconic car. And that is the point behind the Porsche Experience Center in Atlanta. Built just 5 years ago, it’s designed to capture the true Porsche ownership experience and open to all – from new Porsche owners to those who just want the fun of driving…
What Drives Her: Melissa Grady, Cadillac’s Chief Marketing Officer, Carves New a Path to Passion
How this data geek with a creative streak made her way to the C-Suite. You might look at the diamond-cut grille of the Cadillac XT6 and know that somewhere in that designer’s soul lies the visceral spirit of a jeweler. That’s a feeling you might not expect to get from a marketer with a passion…
What Drives Her: Carolina Harris’ Career in Automotive Innovation & Technology
Have you ever gotten into your car and wished there was an app for it? Who wants to read a manual anymore, right? Feature Innovation Manager at Stellantis, Carolina Harris had that exact thought and co-created the app, “Know & Go,” for the 2021 Ram 1500 TRX, the first FCA vehicle to feature it. And…
What Drives Her: Beth Paretta and the Female-Forward Team Conquering the Legendary Indy 500
Beth Paretta’s Indy 500 team is here to give the racing world a much-needed makeover. Paretta Autosport is going to be the first-ever Indianapolis 500 team with tons of women working at every level. Beth is the puppet master, the one making long-term plans and organizing her ideal team—as race team bosses do. She’s had…
What Drives Her: Kathy Gilbert’s Success in a Male-Dominated Industry
Kathy Gilbert is a mentor driving the success of women and minorities in a male-dominated industry. Kathy Gilbert, Director of Customer Success at CDK Global, is proof that a Black woman can succeed in a male-dominated business. Beyond her education and natural confidence, her passion for mentorship has propelled her into a 20-year career in…
What Drives Her: Bogi Lateiner Is Empowering Women To Take Control Of Their Auto Repair Experience
Bogi Lateiner has spent her life empowering women, both inside the automotive sphere and out. She started off with a desire to work in law in order to help domestic violence victims and slowly discovered that her real passion came in empowering women to understand more about cars and to remind the world that girls…
What Drives Her: How Allyson Witherspoon, Fearless Globe-Trotting Marketer, is Shaping Nissan
Five auto makers, four countries and managing a global team adds up to a lot learned and a lot to share. “I was in Saudi Arabia the week women were allowed to drive,” Allyson Witherspoon, vice president of marketing at Nissan says in a flash of sheer happiness. She was reflecting on the monumental moment…
What Drives Her: Joy Falotico, President of Lincoln Motor Company and Chief Marketing Officer, Ford
How do you build a luxury brand? Put your best customer in charge. The industrial-chic Milk Studios in Los Angeles was abuzz last November as Lincoln SUVs graced the studio’s entrance and elegantly suited executives greeted guests. Inside, the studio was transformed by soft lights, low music and uniformed waiters passing perfect bites. Guests chatted…