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Electrifying the Auto World on Her Terms: What Drives Her, Linda Zhang, Ford F-150 Lightning Chief Engineer

May 12, 2022 by Scotty Reiss Leave a Comment

Linda Zhang featured image

When you see more possibilities than obstacles, you can change the world. The world of electric cars is about to hit a tipping point. That’s because in 2022 the ultimate smackdown will take place: Rivian will scale up the delivery of R1T pickup trucks, GMC’s Hummer EV pickups will roll into dealerships, and Tesla should… 

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Filed Under: Green Tech, She Says, Technology, What Drives Her Tagged With: electric pickup truck, Ford Electric Vehicle, ford f-150 lightning, Ford Lighting, Linda Zhang

What Drives Her: Women are Making Waves and Changing the Face of IndyCar

April 18, 2022 by Abigail Bassett Leave a Comment

IndyCars during practice Featured Image. Photo: Abigail Bassett

These women from Honda Performance Development, IndyCar and Firestone are leading the way. Women have been participating in motorsport for the last 121 years, and yet, even in this modern day and age, there are still only a small handful who either sit in the driver’s seat, work in the pits or manage the messaging,… 

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Filed Under: She Drives, What Drives Her Tagged With: Firestone, honda, indycar, racing

What Drives Her: Infiniti’s Trisha Jung’s Authenticity and Family Life Helped Shape Her Success

March 22, 2022 by Sara Lacey Leave a Comment

Trisha Jung Featured Image Photo: Infiniti

A love of outer space launched her on her path. Desire to make technology more accessible kept her on it. Trisha Jung’s friends didn’t have to do all the chores she had to. Mowing the lawn and doing yard work was what needed to get done, and her father, who was the oldest of five… 

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Filed Under: She Says, What Drives Her Tagged With: 2022 infiniti qx60, Trisha Jung

What Drives Her: Jolanta Coffey of Ford on Building the New Bronco Everglades

March 15, 2022 by Sara Lacey Leave a Comment

Jolanta Coffey. Photo: Ford

Jolanta Coffey discusses her daughter’s favorite feature that makes this SUV awesome. Few vehicles have been as anticipated as the new Ford Bronco. I’m willing to bet whatever your social media platform of choice is, you have seen and heard about it. What might be the most awesome thing about the Bronco project is that… 

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Filed Under: Her Stories, She Says, What Drives Her Tagged With: Ford Bronco, Ford Bronco Everglades, Jolanta Coffey

Making Magic, Lemonade and Milestones: “What Drives Her…” Meet Olabisi Boyle of Hyundai

March 8, 2022 by Teia Collier 3 Comments

Olabisi Boyle

The air crackles around her with life, energy and creativity as she discusses the current project of the day. Meet Olabisi Boyle, VP of Product and Mobility at Hyundai Motors, who has made it her mission to connect the dots, create a legacy of inspiration and innovation, and enjoy her world along the way. Getting… 

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Filed Under: She Says, Style, What Drives Her Tagged With: African American Women in Automotive, Black Women in Automotive, Connected Mobility, Hyundai, STEM, women in automotive, women in STEM

What Drives Her: Toyota’s Chief of Marketing Lisa Materazzo’s Journey from Finance to Automotive Marketing

March 6, 2022 by Scotty Reiss Leave a Comment

Lisa Materazzo

Editor’s note: Since this story first published, Lisa Materazzo was appointed to group vice president of Toyota North America.  She loved cars, but chose finance. Then Toyota called. “The DMV told my dad that if the bought one more car he’d have to get a dealer’s license,” Lisa Materazzo, vice president of marketing at Lexus, said…. 

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Filed Under: What Drives Her Tagged With: Lexus, Lisa Materazzo, marketing, Toyota

What Drives Her: Nicole Longhini, Brand Manager, Fiat North America

March 5, 2022 by Scotty Reiss 4 Comments

Nicole Longhini Fiat

Editor’s Note: Since this story was written, Nicole Longhini went on to become the chief marketing officer of sport seat maker Recaro. Go Nicole! Don’t ask why she wanted to work in the automotive industry. You might make her cry. Seriously. Nicole Longhini’s passion for autos is so deep she gets emotional talking about it…. 

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Filed Under: What Drives Her Tagged With: Fiat, moms in the auto industry, Nicole Longhini, women in automotive

What Drives Her: Michelle Rainey Brings the Porsche Experience to Life

March 5, 2022 by Jenn Mitchell Leave a Comment

What Drives Her - Michelle Rainey Porsche Experience Center

Because everyone should have the opportunity to drive an iconic car. And that is the point behind the Porsche Experience Center in Atlanta. Built just 5 years ago, it’s  designed to capture the true Porsche ownership experience and open to all – from new Porsche owners to those who just want the fun of driving… 

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Filed Under: Luxury, Porsche, Sports Car, SUV, What Drives Her Tagged With: Porsche, Porsche Atlanta, Porsche Cayenne, Porsche experience center, Porsche track driving, What Drives Her

You Can Thank Gladys West for GPS. And, for Connecting Us All to the Stars Beyond 

February 28, 2022 by Scotty Reiss Leave a Comment

Gladys West GPS inventor

Without GPS, or women like Gladys, we’d all be more lost in this world.  There isn’t a day that goes by that I don’t consult GPS maps for something: scouting out restaurants to meet up for dinner; the closest Starbucks; alternate ways around a traffic jam.  The inventor of GPS has made it easy for… 

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Filed Under: Technology, What Drives Her Tagged With: Black History, GPS

What Drives Her: Laura Klauser Is Driving GM to the Biggest Race in the World

February 27, 2022 by Elizabeth Blackstock Leave a Comment

At only 34, Laura Klauser has become the sports car racing program manager at General Motors. Sports car racing involves taking a production car and turning it into an ultra-fast race car that strips out all the luxuries (like climate control) and packs it with aerodynamics and roll bars. Then, those cars compete against other cars… 

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Filed Under: She Says, What Drives Her Tagged With: Corvette, General Motors, GM, laura klauser, What Drives Her

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