Charlie Martin is ready to get back on the track. COVID-19 didn’t entirely nix her racing schedule last year, but she still found herself at home more often than not, turning to esports—virtual, simulated racing against all manner of drivers online—and physical training to stay healthy, both mentally and physically. Now, she’s gearing up for…
Life Lessons With Off-Road Driver and Rebelle Rally Founder Emily Miller
These boots are made For driving. Cars and careers. By Bonnie Kenaz-Mara “When is the last time you got your boots dirty?” Emily Miller, founder of Rebelle Rally, a women-only off-road competition, said to the crowd gathered for Women’s Day at The Chicago Auto Show, as she changed into her desert dusty boots. Miller has…
Rebelle Rally: Empowering Women Off Road
Dunes, Dirt, Dust and Drive make for empowering experiences in the Rebelle Rally. Photo by Kymri Wilt My Rebelle Rally Initiation. “Do you like camping?” I was asked, my editor enquiring about this assignment. “Sure!” I respond enthusiastically, with visions of the many luxury tented camps I’d stayed at all over Africa – you know,…
Global Cars: How a Powerful Latina Drives a Japanese Company to the Top in the US
What Drives Her? Behind Patricia Salas Pineda’s rise to the top. Editor’s note: When we first spoke to Patricia in 2016, she was Group Vice President for Toyota North America. She has since moved on from that role, instead becoming a board member for both Frontier Airlines and Levi Strauss. Her inspiring rise within the automotive…
What Drives Her: Claudia Marquez Paved the Way and Broke the Glass Ceiling at Hyundai Mexico
Can a Latina succeed in a male dominated automotive world? Claudia Marquez, president of Hyundai’s Mexico division, told us that the answer to that question is a resounding yes. Generous with her thoughts and palpably driven by achieving objectives, Claudia Marquez sure has proven it—at an international level. What are the keys to her success…
What Drives Her: Carolina Harris’ Career in Automotive Innovation & Technology
Have you ever gotten into your car and wished there was an app for it? Who wants to read a manual anymore, right? Feature Innovation Manager at Stellantis, Carolina Harris had that exact thought and co-created the app, “Know & Go,” for the 2021 Ram 1500 TRX, the first FCA vehicle to feature it. And…
What Drives Her: Bogi Lateiner Is Empowering Women To Take Control Of Their Auto Repair Experience
Bogi Lateiner has spent her life empowering women, both inside the automotive sphere and out. She started off with a desire to work in law in order to help domestic violence victims and slowly discovered that her real passion came in empowering women to understand more about cars and to remind the world that girls…
What Drives Her: 55-Year-Old Janine Shoffner Just Took Her First German Endurance Racing Title
Janine Shoffner jokingly refers to herself as a “gentleman” driver — or, in motorsport parlance, an amateur. In many ways, she is. Janine grew up with a fiery adrenaline streak, but she wasn’t one of those people who hit the karting track every night after school to hone her skills. As Janine told me in…
What Drives Her: How Alex Taylor Is Beating the Boys One Drag Race at a Time
Be happy. Go fast. Stay pretty. Those six words make up drag racer Alex Taylor’s personal motto. She’s one of the few women competing in the motorsport world and one of the few taking on the drag racing circuit, where drivers compete to set the fastest time on a short, straight strip of pavement. But…
What Drives Her: Abbie Eaton Races into Pride Month with the W Series
Abbie Eaton never realized she might be treated differently as an LGBTQ+ woman competing in motorsport. In fact, having grown up at the track with a family deeply invested in racing, Abbie says she developed quite the tomboy attitude. It was only when she came out as gay that she had any reservations about how…