When you see more possibilities than obstacles, you can change the world. The world of electric cars is about to hit a tipping point. That’s because in 2022 the ultimate smackdown will take place: Rivian will scale up the delivery of R1T pickup trucks, GMC’s Hummer EV pickups will roll into dealerships, and Tesla should…
What Drives Her: Women are Making Waves and Changing the Face of IndyCar
These women from Honda Performance Development, IndyCar and Firestone are leading the way. Women have been participating in motorsport for the last 121 years, and yet, even in this modern day and age, there are still only a small handful who either sit in the driver’s seat, work in the pits or manage the messaging,…
What Drives Her: Infiniti’s Trisha Jung’s Authenticity and Family Life Helped Shape Her Success
A love of outer space launched her on her path. Desire to make technology more accessible kept her on it. Trisha Jung’s friends didn’t have to do all the chores she had to. Mowing the lawn and doing yard work was what needed to get done, and her father, who was the oldest of five…
What Drives Her: Jolanta Coffey of Ford on Building the New Bronco Everglades
Jolanta Coffey discusses her daughter’s favorite feature that makes this SUV awesome. Few vehicles have been as anticipated as the new Ford Bronco. I’m willing to bet whatever your social media platform of choice is, you have seen and heard about it. What might be the most awesome thing about the Bronco project is that…
Making Magic, Lemonade and Milestones: “What Drives Her…” Meet Olabisi Boyle of Hyundai
The air crackles around her with life, energy and creativity as she discusses the current project of the day. Meet Olabisi Boyle, VP of Product and Mobility at Hyundai Motors, who has made it her mission to connect the dots, create a legacy of inspiration and innovation, and enjoy her world along the way. Getting…
What Drives Her: Toyota’s Chief of Marketing Lisa Materazzo’s Journey from Finance to Automotive Marketing
Editor’s note: Since this story first published, Lisa Materazzo was appointed to group vice president of Toyota North America. She loved cars, but chose finance. Then Toyota called. “The DMV told my dad that if the bought one more car he’d have to get a dealer’s license,” Lisa Materazzo, vice president of marketing at Lexus, said….
What Drives Her: Nicole Longhini, Brand Manager, Fiat North America
Editor’s Note: Since this story was written, Nicole Longhini went on to become the chief marketing officer of sport seat maker Recaro. Go Nicole! Don’t ask why she wanted to work in the automotive industry. You might make her cry. Seriously. Nicole Longhini’s passion for autos is so deep she gets emotional talking about it….
What Drives Her: Michelle Rainey Brings the Porsche Experience to Life
Because everyone should have the opportunity to drive an iconic car. And that is the point behind the Porsche Experience Center in Atlanta. Built just 5 years ago, it’s designed to capture the true Porsche ownership experience and open to all – from new Porsche owners to those who just want the fun of driving…
You Can Thank Gladys West for GPS. And, for Connecting Us All to the Stars Beyond
Without GPS, or women like Gladys, we’d all be more lost in this world. There isn’t a day that goes by that I don’t consult GPS maps for something: scouting out restaurants to meet up for dinner; the closest Starbucks; alternate ways around a traffic jam. The inventor of GPS has made it easy for…
What Drives Her: Laura Klauser Is Driving GM to the Biggest Race in the World
At only 34, Laura Klauser has become the sports car racing program manager at General Motors. Sports car racing involves taking a production car and turning it into an ultra-fast race car that strips out all the luxuries (like climate control) and packs it with aerodynamics and roll bars. Then, those cars compete against other cars…