2022 Infiniti QX60 and Waze Take Us on a Journey of Women’s History, Past and Present
Sara Lacey
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Infiniti and Waze bring awareness of women’s history and more.
In honor of International Women’s Day and Women’s History Month, Infiniti announced yesterday that it is partnering with Waze to celebrate women all month long. Until the end of March, Waze users in 14 North American cities will see unique tags in the app that celebrate women who have contributed to their communities, past and present.
The program is called “Pave It Forward,” and it’s an homage to women who have created change and also those who continue to make an impact in their cities. Waze users in Philadelphia, New York City, Washington, D.C., Boston, Chicago, Miami, Tampa, Dallas, Houston, Los Angeles, San Francisco, Nashville, Vancouver, B.C., and Toronto will get to participate. They will see special pins in the app that call out historical sites of notable women (these were selected by consulting the Women’s History Museum).
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Giving Special Attention to Women Making An Impact in Their Communities Today
Waze users will also see special pins that identify participating woman-owned businesses. Not only does Waze show you the pins, but it will move those businesses up to the top of your search results. Susie Reider, Chief Revenue Officer at Waze explains, “In highlighting these women-owned businesses and landmarks, we can bring more awareness, helping increase the number of navigations to each location.”
She continues, “it is important to us that we celebrate the local businesses that are essential to every community.”
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INFINITI x Waze Infiniti QX60 Icon. Photo: Infiniti
Shelley Pratt, Infiniti’s Director of Marketing and Communications and Media said, “We found that, based on our research, only about a quarter of the streets in the U.S. and Canada were named after women. So what did we do? We partnered with Waze to highlight both female history and female-owned businesses that are so important for our economies.”
Infiniti will be seen in the Waze app, too. Users will be able to change their car’s avatar to a 2022 Infiniti QX60. The 2022 QX60 will make its way along its route, showing you all the women paving the way for others, whether their endeavors are in the yesterday or today.