NASCAR is still dominated by white guys. But not for long. But Brehanna Daniels broke the glass ceiling by becoming the first African American female pit crew member. Right before the next decade begins, it’s poignant to see how this rising star switched up her career path with an unexpected opportunity: NASCAR. Brehanna is just…
What Drives Keitha Blackburn, Manager, Experiential Marketing At Porsche Cars North America
From aerospace to the fast pace at Porsche Cars North America. You might think that working at Porsche Cars North America would be a thrill in itself. The world class sports cars, the sound of them zipping around the track, the racing leadership, the reputation for innovation. But for Keitha Blackburn, manager of experiential marketing,…
What Drives Angela Zepeda, Chief Marketing Officer of Hyundai
Building a career in automotive marketing takes creativity. But it also takes drive. Luckily, these are two things that Hyundai’s newest Chief Marketing Officer, Angela Zepeda, has no shortage of. And it might seem that her drive helped cut a short path to the c-suite of one of the nation’s top advertisers, being named to…
What Drives Her: Michelle Rainey Brings the Porsche Experience to Life
Because everyone should have the opportunity to drive an iconic car. And that is the point behind the Porsche Experience Center in Atlanta. Built just 5 years ago, it’s designed to capture the true Porsche ownership experience and open to all – from new Porsche owners to those who just want the fun of driving…
What Drives Her: Amy Marentic, North American Product Line Director, Ford Icons
Harnessing the passion of Ford’s most iconic models might be the coolest job ever. Before she left Michigan for the assignment of launching the Lincoln brand in China, Amy Marentic saw the quote in her yoga studio: “A ship is safe in the harbor, but that is not what it is made for.” She took…
“What Drives Her” in the Automotive Business? We’re Finding out at the Chicago Auto Show
And, you’re invited to join us! Women are the most influential auto buyers; they buy or influence the purchase of 85% of all cars. Yet they only hold 27% of jobs and can be elusive for marketers to reach. Why is that? And how can it change? The short answer is, women need to drive…
How Jessica Egerton of Cooper Tire Makes Tires, and the Tire Biz, More Meaningful
She’s changing the game for tire buyers and career-builders. Jessica Egerton basically sums up marketing to women with one word. “Don’t.” She recognizes that we don’t want to be talked down to, minimized or left with the feeling that the wool’s been pulled over our eyes. As director of Brand Development at Cooper Tire, Jessica…
The Rise Of Skywalker, Driven by These Fearless Females (With the Help of Porsche)
A discussion about “What Drives You,” fueled by Porsche, reveals how these women are driving the future of Lucasfilm. You may wonder what Porsche and Star Wars have in common. Surprisingly, it’s more than just their collaboration in the upcoming film, Star Wars: The Rise of Skywalker, in which Porsche helped to define new dynamics…
What Drives Her: Lara Harrington, Honda US Chief Engineer is Focused on What You Want in a Car
This is why you love Honda SUVs. By LeeAnn Radonski As Lara Harrington looked out over her graduating class at Ohio State University, one thing was clear: out of the 100 Aeronautical Engineers who just received their diplomas, she saw only three women. Did she feel out of place? “No,” she confidently answers, “I grew…
What Drives Her: Dorothy Glinton Fought Discrimination and Stereotypes to Force Change in The Auto Industry
Inspired to Build a Better Life For Her Kids, She Changed Her World, Too. When Sonari Rhodes Glinton, a business correspondent for National Public Radio, thinks of his mom and her friends—the women who raised him on the South Side of Chicago–he thinks of the movie “Hidden Figures.” Like those brilliant African-American women who toiled behind…