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What Drives Her: Alison Rahm, Chief Engineer, Dodge Charger

January 19, 2021 by Scotty Reiss 1 Comment

Alison Rahm Dodge Charger

The woman who designed one of the fastest cars on the road, and made sure her kids would love it, too. When Alison Rahm was hired for her first design job at Chrysler, her boss told her she’d be designing headliners. She enthusiastically thanked him, excited for the opportunity. Then, she went to look up… 

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Filed Under: She Says, What Drives Her Tagged With: 2015 Dodge Charger, adaptive cruise, Dodge Charger, NASCAR, What Drives Her

Creating a Place at the Table: Introducing the Women of Color Automotive Network

October 26, 2020 by Teia Collier 1 Comment

WOCAN

These women in automotive are changing the world – for all of us. Close your eyes and think of your mechanic. Hold that image in your mind. Now, think of a car salesman. What do they look like? What do they sound like? Hold that image. Stand them next to the mechanic in your mind…. 

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Filed Under: What Drives Her Tagged With: african american women in auto, innovative women, What Drives Her, women and cars, women in auto

What Drives Her: Brehanna Daniels Is Paving the Way for Women in NASCAR’s Pit Road

September 26, 2020 by Natalie Merola Leave a Comment

feature_brehanna daniels NASCAR charlotte motor speedway

NASCAR is still dominated by white guys. But not for long. But Brehanna Daniels broke the glass ceiling by becoming the first African American female pit crew member. Right before the next decade begins, it’s poignant to see how this rising star switched up her career path with an unexpected opportunity: NASCAR. Brehanna is just… 

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Filed Under: What Drives Her Tagged With: Charlotte Motor Speedway, Drive for Diversity, First African American Woman Pit Crew Member, mentorship, NASCAR, NASCAR Drive for Diversity, NASCAR history, Pit Crew, pit road, Tire Changer, What Drives Her, women empowerment

What Drives Keitha Blackburn, Manager, Experiential Marketing At Porsche Cars North America

June 8, 2020 by Adeina Anderson 1 Comment

Keitha Blackburn

From aerospace to the fast pace at Porsche Cars North America. You might think that working at Porsche Cars North America would be a thrill in itself. The world class sports cars, the sound of them zipping around the track, the racing leadership, the reputation for innovation. But for Keitha Blackburn, manager of experiential marketing,… 

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Filed Under: Porsche, What Drives Her Tagged With: careers, Mentoring, Porsche, What Drives Her

What Drives Angela Zepeda, Chief Marketing Officer of Hyundai

May 20, 2020 by Mary Moore Leave a Comment

Building a career in automotive marketing takes creativity. But it also takes drive. Luckily, these are two things that Hyundai’s newest Chief Marketing Officer, Angela Zepeda, has no shortage of. And it might seem that her drive helped cut a short path to the c-suite of one of the nation’s top advertisers, being named to… 

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Filed Under: What Drives Her Tagged With: Angela Zepeda, Hyundai, What Drives Her

What Drives Her: Michelle Rainey Brings the Porsche Experience to Life

March 20, 2020 by Jenn Mitchell Leave a Comment

What Drives Her - Michelle Rainey Porsche Experience Center

Because everyone should have the opportunity to drive an iconic car. And that is the point behind the Porsche Experience Center in Atlanta. Built just 5 years ago, it’s  designed to capture the true Porsche ownership experience and open to all – from new Porsche owners to those who just want the fun of driving… 

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Filed Under: Luxury, Porsche, Sports Car, SUV, What Drives Her Tagged With: Porsche, Porsche Atlanta, Porsche Cayenne, Porsche experience center, Porsche track driving, What Drives Her

What Drives Her: Amy Marentic, North American Product Line Director, Ford Icons

February 5, 2020 by Teia Collier 6 Comments

Amy Marentic, Ford Icons

Harnessing the passion of Ford’s most iconic models might be the coolest job ever. Before she left Michigan for the assignment of launching the Lincoln brand in China, Amy Marentic saw the quote in her yoga studio: “A ship is safe in the harbor, but that is not what it is made for.” She took… 

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Filed Under: What Drives Her Tagged With: Amy Marentic, Chicago Auto Show, Ford, Ford Icons, Lincoln, Mustang, What Drives Her

“What Drives Her” in the Automotive Business? We’re Finding out at the Chicago Auto Show

January 20, 2020 by Mary Moore 3 Comments

What Drives Her Chicago Auto Show

And, you’re invited to join us! Women are the most influential auto buyers; they buy or influence the purchase of 85% of all cars. Yet they only hold 27% of jobs and can be elusive for marketers to reach. Why is that? And how can it change? The short answer is, women need to drive… 

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Filed Under: She Says, What Drives Her Tagged With: Amy Marentic, Angela Zepeda, Borg Warner, Chicago Auto Show, Cooper Tire, Ford, Hyundai, Jessica Egerton, Keitha Blackburn, Michelle Collins, Porsche, What Drives Her

How Jessica Egerton of Cooper Tire Makes Tires, and the Tire Biz, More Meaningful

January 13, 2020 by Mary Moore 5 Comments

She’s changing the game for tire buyers and career-builders. Jessica Egerton basically sums up marketing to women with one word. “Don’t.”  She recognizes that we don’t want to be talked down to, minimized or left with the feeling that the wool’s been pulled over our eyes. As director of Brand Development at Cooper Tire, Jessica… 

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Filed Under: What Drives Her Tagged With: Cooper Tire, Jessica Egerton, What Drives Her

The Rise Of Skywalker, Driven by These Fearless Females (With the Help of Porsche)

December 20, 2019 by Mary Moore Leave a Comment

Star Wars Porsche Rise of Skywalker

A discussion about “What Drives You,” fueled by Porsche, reveals how these women are driving the future of Lucasfilm. You may wonder what Porsche and Star Wars have in common. Surprisingly, it’s more than just their collaboration in the upcoming film, Star Wars: The Rise of Skywalker, in which Porsche helped to define new dynamics… 

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Filed Under: What Drives Her Tagged With: Porsche, Porsche experience center, star wars, the rise of skywalker, What Drives Her

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