Can a Latina succeed in a male dominated automotive world? Claudia Marquez, president of Hyundai’s Mexico division, told us that the answer to that question is a resounding yes. Generous with her thoughts and palpably driven by achieving objectives, Claudia Marquez sure has proven it—at an international level. What are the keys to her success…
What Drives Her: Carolina Harris’ Career in Automotive Innovation & Technology
Have you ever gotten into your car and wished there was an app for it? Who wants to read a manual anymore, right? Feature Innovation Manager at Stellantis, Carolina Harris had that exact thought and co-created the app, “Know & Go,” for the 2021 Ram 1500 TRX, the first FCA vehicle to feature it. And…
What Drives Her: Bogi Lateiner Is Empowering Women To Take Control Of Their Auto Repair Experience
Bogi Lateiner has spent her life empowering women, both inside the automotive sphere and out. She started off with a desire to work in law in order to help domestic violence victims and slowly discovered that her real passion came in empowering women to understand more about cars and to remind the world that girls…
What Drives Her: 55-Year-Old Janine Shoffner Just Took Her First German Endurance Racing Title
Janine Shoffner jokingly refers to herself as a “gentleman” driver — or, in motorsport parlance, an amateur. In many ways, she is. Janine grew up with a fiery adrenaline streak, but she wasn’t one of those people who hit the karting track every night after school to hone her skills. As Janine told me in…
What Drives Her: How Alex Taylor Is Beating the Boys One Drag Race at a Time
Be happy. Go fast. Stay pretty. Those six words make up drag racer Alex Taylor’s personal motto. She’s one of the few women competing in the motorsport world and one of the few taking on the drag racing circuit, where drivers compete to set the fastest time on a short, straight strip of pavement. But…
What Drives Her: Abbie Eaton Races into Pride Month with the W Series
Abbie Eaton never realized she might be treated differently as an LGBTQ+ woman competing in motorsport. In fact, having grown up at the track with a family deeply invested in racing, Abbie says she developed quite the tomboy attitude. It was only when she came out as gay that she had any reservations about how…
Leading by Example and Empowering Others, What Drives Her: Dana White of Hyundai
Her journey has led to China, Paris, the Pentagon, the U.S. Senate and now, Hyundai’s C-Suite. When I set out to research Dana W. White, Chief Communications Officer at Hyundai and one of the top female auto executives, my curiosity had been already been piqued. Here was a woman who seemed to do so much…
What Drives Her: Michelle Rainey Brings the Porsche Experience to Life
Because everyone should have the opportunity to drive an iconic car. And that is the point behind the Porsche Experience Center in Atlanta. Built just 5 years ago, it’s designed to capture the true Porsche ownership experience and open to all – from new Porsche owners to those who just want the fun of driving…
What Drives Her: Beth Paretta and the Female-Forward Team Conquering the Legendary Indy 500
Beth Paretta’s Indy 500 team is here to give the racing world a much-needed makeover. Paretta Autosport is going to be the first-ever Indianapolis 500 team with tons of women working at every level. Beth is the puppet master, the one making long-term plans and organizing her ideal team—as race team bosses do. She’s had…
What Drives Her: Kathy Gilbert’s Success in a Male-Dominated Industry
Kathy Gilbert is a mentor driving the success of women and minorities in a male-dominated industry. Kathy Gilbert, Director of Customer Success at CDK Global, is proof that a Black woman can succeed in a male-dominated business. Beyond her education and natural confidence, her passion for mentorship has propelled her into a 20-year career in…