Celebrating 20 years in the US, Kia pegs its next era on aspirational luxury. On the classic sitcom Mary Tyler Moore, Mary fretted when she threw parties, worried that no one would show up. What if you threw a party, or a press event, and no one came? This was the situation at Kia’s very first…
From Sorento to K900: Kia Celebrates 20 Years in the U.S.
Kia’s original trademark song, “How do you like me now?” evolves to a new slogan: “We are brand new.” “Kia is celebrating its 20th year in the U.S. In 1994, we started with two vehicles. Can anybody tell me how many people were at our first press event?” asked Michael Sprague, Executive Vice President, Sales…