Celebrating 20 years in the US, Kia pegs its next era on aspirational luxury. On the classic sitcom Mary Tyler Moore, Mary fretted when she threw parties, worried that no one would show up. What if you threw a party, or a press event, and no one came? This was the situation at Kia’s very first…
The Shock of Luxury: Kia K900 Surprises
2015 Kia K900 moves Korean automaker to the adult table. Remember turning 20 or so and still being stuck at the kid’s table? You weren’t a chid anymore, but the adults didn’t really want you sitting with them. Such is the case with Kia, which just celebrated 20 years in the United States and rolled…
From Sorento to K900: Kia Celebrates 20 Years in the U.S.
Kia’s original trademark song, “How do you like me now?” evolves to a new slogan: “We are brand new.” “Kia is celebrating its 20th year in the U.S. In 1994, we started with two vehicles. Can anybody tell me how many people were at our first press event?” asked Michael Sprague, Executive Vice President, Sales…