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The Theater Screen In The Bmw 7 Series Adds To The Sensory Experience Of Atmos
The theater screen in the BMW 7 Series adds to the sensory experience of Atmos. Photo: Tanya Gazdik
December 15, 2023
Scent diffusers are not new, but BMW is innovating the idea, from mood-setters to multi-layered experiences to wellness solutions. Of…
Uptis Michelin Tire
June 5, 2019
The reinvented Michelin tire is airless, puncture-proof, and smart. General Motors loves the idea so much they are putting it…
Kia Hyundai Motors Tour Of Korea
April 5, 2019
You can't go to Korea and not be moved. We toured Korea with Kia and Hyundai to understand the mission,…
Michigan Central Station In Detroit Purchased By Ford Motor Company
Photo: Becky Fixel
July 4, 2018
What do a historic train station, autonomous cars and dreamers have in common? The Ford Motor Company of course! We…
Ford'S Erica Klampfl
August 24, 2015
Erica Klampfl never thought her love for math and data would lead her to a car company, but it's those…
Ecocar
M.J. with the first place EcoCAR 2 vehicle
May 4, 2015
Engineering graduate student M.J. Yatsko heads the EcoCAR competition, developing a hybrid Camaro that will combine performance and fuel economy.
Gm And Tesla?
A partnership could be good for both companies, and for consumers
January 17, 2014
A match made in heaven? Seven reasons why a marriage of these two automakers would be great for them and…