Car safety features will keep you and yours safe. And they will increase your car’s resale value. From babes in car seats to new teen drivers to older drivers behind the wheel, the car safety features of today’s new cars are aimed at keeping everyone safe—the people inside the car and the people in other…
5 Driving Mistakes Most Moms Make And How You Can Avoid Them
Are you a multitasking machine? Most moms are! While driving a car feels like second nature, there is a false perception that we can successfully multitask while we’re driving. Moms have mastered the art of messing with the radio while they put on their make-up and hand some napkins to their messy kids at the…
Nissan’s New Advertising Campaign Has You At Its Heart
In retooling its advertising, Nissan put customers, and their safety, first. Nissan knew they were in a pickle. Over the past few years the brand’s marketing message became fragmented—some ads were about dads and race cars, other ads were targeted to sports fans, yet others focused on families and safety features. All together, though, critics…
5 Ways to Be a Mindful Driver
Zen and the art of mindful driving. Most people aren’t crazy about driving. That’s why so many drivers are distracted behind the wheel. Bored by the task at hand, your mind goes elsewhere. You eat, text, apply make-up, and take phone calls on the road. Not smart. Multitasking might be okay at work, but it’s…
Distracted Driving Awareness: It’s More Than Just Putting Down Your Phone
Stay safe while driving – pay attention to the road. We’ve all seen the warnings not to text and drive and hopefully we put our phones down when we get behind the wheel. The problem is that simply putting down our phones is not enough to stop distracted driving. April is Distracted Driving Awareness Month…
Teens Develop SMARTwheel to Combat Distracted Driving
SMARTwheel: Developed by teens for teens to stop distracted driving. It’s tough on parents of driving teens, worrying about your kids being distracted when they’re behind the wheel. You can show them what to do and tell them what to do, but you never really know what they’ll actually do when they’re on their own….