Penny Pinching Car Buyers: Young and Thrifty
Judy Antell
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What are Young Car Buyers Looking For?
Cars like the Cadillac ATS coupe and the BMW 4 series, sporty, less expensive versions of luxury brands, and low-priced entry level cars like the Ford Fusion share a commitment to offering the latest technology, in a bid to attract young car buyers.
Turns out, the young tech obsessed are not interested. The New York Times reports that young buyers are mostly price conscious, and search for low prices and fuel efficiency, to save money on gas.
But parents could be convinced to kick in money for some newer technology. One young driver said she wanted hands-free calling because driving home from work was the only time she talked to her mom.
What parent would deny the safety aspect of talking on the phone hands-free, and the opportunity to chat with her children?
Well played, millenials.