Best Cars, and Car Reviewers, for LGBTQ Buyers
When you’re part of a group that suffers discrimination or marginalization, some things are not easy. Top of that list can be the things that make everyone uncomfortable: family holidays, dental appointments, buying a car.
But luckily for all of us, there are specialists out there who make it easier. I’m not part of the LGBTQ community, though I know, love and respect many people who are and I’m grateful they take the time to share their automotive opinions with us all.
And, there are cars that appeal to LGBTQ buyers for great design, reliability, capability and value. In fact, Community Marketing and Insights conducted a survey of LGBTQ car buyers to understand the purchase preferences, values and motivations of this community when it comes to cars.
Here are some of their findings and some of the top LGBTQ car reviewers so you can find your tribe and your next car.
Most LGBTQ Friendly Car Brands
When asked if there are gay-friendly car brands, 48% of respondents said yes. So which brands do they perceive as gay-friendly? No surprises here; the top 5 are: Subaru 88%, VW 12%, Toyota 11%, Volvo 8%, Honda 6%.
LGBTQ-Friendly Car Reviews: Out Motorsports
Jake and his crew relentlessly test drive, evaluate and race cars, trucks and more. This gives buyers not just a friendly voice, but hearing someone you identify with gives you confidence in your purchase decision. Even more, though Out Motorsports organizes drive events designed to be inclusive and open to all who want to attend. So enthusiasts, or just people who like to drive, can attend be surrounded by acceptance and love. And cars.
Read: All the Colors in the Paint Booth: A Girls Guide to Cars Celebrates Pride
Perceptions Aside, Which are the Top Brands Among LGBTQ Buyers?
Community Marketing and Insights 2020 survey found that car ownership trends in the LGBTQ community isn’t all that different that the mainstream. The top 10 brands by ownership are: Toyota 23%, Honda 16%, Ford 14%, Subaru 10%, Chevrolet 9%, Nissan 7%, Jeep 6%, Hyundai 6%, VW 5%, Kia 5%.
Car Reviews For Everyone, By Everyone: A Girls Guide to Cars
We have to toot our own horn, right? We are proud to include LGBTQ writers and contributors in our world, and our content is created for everyone with basic ideals: Simple, smart, human, sensible, fun. Everyone deserves to love their car, right?
Most Popular Cars Among Lesbian and Bi+ Women
It’s interesting how ownership breaks down among women. Just like all women, our tastes differ from those favored by men. Here are the top brands among lesbian and bi+ women: Toyota 21%, Subaru 19%, Honda 18% Ford 14% Chevrolet 11%.
Read: The 2024 Honda Ridgeline Trailsport Navigates All the Terrains of Life
We Love this Woman’s Car Content: Victoria Scott
And, she wrote a lookbook! Cars + outfits and featuring transwomen, titled “We Deserve This.” Victoria Scott empowers women to love both cars and fashion and to be who they are. And it’s not just in her book; her Instagram feed is filled with cars and outfits beautifully styled.
Most Popular Cars Among Lesbian and Bi+ Men
Overall list of favorite brands among men isn’t surprising, though it’s notable that this list is the first time BMW and Jeep ranked toward the top. Here’s how ownership breaks down among men: Toyota, 15%, Ford 15%, Honda 13% BMW 10%, Jeep 9% Chevrolet 8%
Gaytona_USA Shares His Love for EVs, Cars And More
Kevin Williams, aka Gaytona, has long shared his love of cars through his writing. These days he’s evaluating cars at InsideEVs, though he’s written for many other outlets, too. Following his journey on Instagram is a delight as he not only reviews and races EVs, but has spent a lot of time time driving them in around the world.
What Are The Most Popular Car Types for LGBTQ Buyers?
Tastes in the LGBTQ community dovetail with those of the overall automotive market, though perhaps a bit more early on the trend curve. Here’s what Community Marketing and Insights discovered about car types considered by buyers: SUV, 52%, hybrid or electric 43%, sedan 33%, crossover 29%, Wagon or hatchback 22% Luxury car 16%, pickup truck 15%, coupe 12%, sportswear 9%, minivan 5%
Meet Our Our Go-To Tech Girl, Myriam
Myriam Joire lives in a world we all envy: as a tech journalist not only does she get to experience every new gadget and innovation first, but she actually understands it all (looking at those of us who still can’t figure out how to program the garage door opener). So it’s even more delightful when she reviews a car, demystifies its tech and tells us why it rocks. Or not.
Seek Out Knowledgable, Fair Opinions You Identify With and Trust
There are many more LGBTQ car reviewers out there; some lead with this identity, others do not. But there are a lot of great voices in the auto world — many who are worthy of respect, admiration and appreciation. We hope you find the voice that fits your needs and expectations and then, find the right car for your life and style!
