Jeep Fans Can Now Have the Ultimate Jeep-Branded Boots – Thanks to Merrell
Rugged. Iconic. Easter-egg filled. Goes anywhere, climbs anything. Jeep yes, but now in a hiking boot made by Merrell. And, you can win a pair!
Kristin Shaw
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You’ll love these even if you don’t own a Jeep.
A great pair of hiking boots is key when you’re adventuring in the great outdoors. An iconic, rugged vehicle is the best way to get around when you’re exploring. Put those two things together, and you have the new collaboration between fashion company Merrell and automaker Jeep; the result is a pair of spectacular hiking boots imbued with Jeep design cues and spirit.
The two companies say the new limited edition Merrell Moab 3 Mid x Jeep boots are the convergence of adventure plus adventure. I’ve tried them out and can vouch for the comfort and good looks, and I’m looking forward to testing them out in the wild!
Related: Live Your Best Life in the Jeep Compass
I loved finding Jeep’s 7-slot grille represented on the back of the boot. Photo: Kristin Shaw
This hiking boot has iconic Jeep design details
Established in 1981, Merrell was founded by Clark Matis and John Schweizer, both executives at Rossignol ski company. Today, Merrell stands for everything we love: high-quality shoes with the underlying themes of diversity, inclusion, and sustainability driving the company. This partnership with Jeep is a terrific idea, melding two cultures that celebrate getting outside.
Among other details, Merrell Moab 3 Mid x Jeep boots feature an embossing of Jeep’s iconic seven-slot grille on the backstay above the heel, giving the wearer a signature walk away. It comes in three colors named after Jeep hues: Sarge Green, Sting Grey, and Hydro Blue – an excellent tie-in since Jeep does colors and color names so well. Hella Yella or Crush Orange, anyone?
The Easter eggs found on these boots are as cool as the shoes themselves. Photo: Kristin Shaw
More special surprises
You’ll also find custom molded Rubicon badging up front, a set of red laces that match the red tow hooks on the Wrangler Rubicon, and footbed inserts that include a topographical map of the Hell’s Revenge trail in Moab, Utah. There’s even an “Easter egg,” a Jeep icon that appears throughout the vehicles in unexpected places. On the inside heel of the boot, there’s a tiny Jeep winking at you.
Related: The Jeep Wrangler Rubicon 392 is a Beautiful Beast
Eye-catching, trail-ready, and comfortable footwear is what it’s all about. Photo: Kristin Shaw
Why name hiking boots after Moab?
Moab, Utah, is Jeep’s “home away from home” when it’s not building and testing in Michigan and in other parts of the world. Every spring, the Red Rock 4-Wheelers off-road club hosts the Easter Jeep Safari in Moab, where the most popular trail is the 14-mile Hell’s Revenge route. The view is incredible, but it’s a difficult climb for experienced drivers, and you need to know where to place your wheels.
Luckily, Jeep works with an incredible team of off-roaders who run adventure trips called “Jeep Jamborees,” and there are professional spotters to help you on the trail. It’s a great way to learn how to off-road effectively and safely.
Related: I Went Off-Roading in the Jeep Wrangler and it Blew My Mind
It’s a limited edition – even the box is collectible. Photo: Kristin Shaw
Merrell and Jeep’s hiking boot giveaway
Available in men’s and women’s sizes, the limited-run Merrell Moab 3 Mid x Jeep boot will go on sale starting Monday, October 16, 2023.
To celebrate the launch, Merrell is running a Jeep Wrangler giveaway sweepstakes, and no purchase is necessary to enter. Starting on October 23, 2023, and ending November 6, 2023, you can submit one entry as long as you’re a resident of the U.S., Canada, Peru, and Panama. Click here to sign up for updates to remind you when to enter.
Interested in a pair of Merrell + Jeep boots? You can get them online or in select DICK’S Sporting Goods, Public Lands, and Atmosphere stores.
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