Ford Continues Its Quest to Go Further with the all new FordHub Brand Experience

FordHub in New York City photo credit: Ford Motor Company

The USA’s First Automaker Continues Its Groundbreaking Efforts In The Auto Industry

As we all know Ford was the country’s first automaker so it’s no surprise that mobility and Ford go hand in hand.  The company is continuing its groundbreaking efforts in the auto industry with the all new FordHub experience for consumers.  FordHub is designed to inspire visitors to think about the future of transportation in an entirely new way by encouraging imagination and dialogue – whether or not they own or intend to own a Ford vehicle.

“Ford was founded on the promise of providing affordable transportation solutions to millions of customers, and this commitment still drives us today,” said Stephen Odell, Ford executive vice president, Global Marketing, Sales and Service. “As we expand our business to be both an auto and mobility company, we’re using new experiences like FordHub and our first Super Bowl ad that talks about the future to explain what we mean when we say ‘We Go Further so you can.'”

Inside the FordHub Experience. Photo by Ford Motor Company

So What Exactly is FordHub?

Located in one of New York’s busiest transportation centers – Westfield World Trade Center – FordHub  is an interactive space designed to show you how Ford’s expansion to an auto and a mobility company is helping change the way the world moves.  “Our first FordHub is a place designed to spark questions and curiosity,” said Elena Ford, Vice president, Global Dealer and Consumer Experience. “This isn’t a store or a dealer – it’s a place for participation and creativity. We want people to have fun while engaging in conversation about the future of transportation.”

As Ford is working with cities around the world to address growing mobility challenges, the company welcomes visitors to FordHub where they can get a glimpse at Ford’s vision for solutions. You can explore a world map to see how near-term mobility advancements including autonomous and electric vehicles, ride-sharing, ride-hailing and connected vehicles will play a pivotal role in the City of Tomorrow.


Keeping an eye on New York Traffic. Photo by Ford Motor Company

Tracking the Pulse of New York City

FordHub also features a mobility map that tracks the pulse of New York City – with a dashboard of real-time traffic information for commuters, including trains, ferries and alerts. If only this could be added to a mobile APP. My goodness that would save so much commuting  frustration.

Other experiences offer fun and intrigue. In Last Mile Challenge, guests stand on wobble boards and race through a futuristic world using every mode of transportation – from autonomous cars to e-bikes – earning tokens for each mobility decision they make. In Mustang over Manhattan, guests use a virtual reality headset to build a Mustang atop the Empire State Building, while your friends watch the build come together on a digital screen. Sounds like a blast…unless virtual reality experiences make you dizzy!


FordHub, Helping solve transportation challenges. Photo by Ford Motor Company

FordGuides are experts not only on the space itself, but also knowledgeable about Ford vehicles and innovations. You can find them throughout the FordHub to answer questions and help you with your experience.

Go Further: Ford’s Super Bowl Ad Tells The Story

Want to Make a New Yorker Happy? Join the Mobilize New York Challenge

Along with the FordHub opening, Ford is kicking off the Mobilize New York Challenge. With this innovative challenge (and I do mean challenge) participants are invited to submit proposals to solve the city’s transportation challenges. Designed to stimulate new ideas and find ways to help New Yorkers get around easier and faster, the challenge offers more than $30,000 in cash prizes. Good luck…and just know, if you win, you’ll be New Yorker of the decade.

The Ford Motto

The people of Ford have always believed in one thing:We were born to move.

When we move, we learn.

When we overcome obstacles in our path, we grow.

 The human need to move freely is a right we all share.

And it’s our job at Ford to help people overcome anything that stands in the way of that right.

 Solving these problems continues to be our singular purpose.

Because we can only become the people we want to be,

The world we want to be,

When we can move about it freely.

 Ford. Go Further

Mom, Wife, Writer and Avid Traveler Jenn wears many hats. She grew up in the car industry and has... More about Jenn Greene