marketing

Cars were a family thing; but Lisa Materazzo didn’t consider a career in auto until Toyota called. Now, as Lexus marketing head, she shares what she learned

5 automakers, 4 countries, countless languages, leaders and lessons fueled Allyson Witherspoon’s path to CMO at Nissan. What she learned benefits everyone.

You might think being born a Ford would instantly put Elena Ford in the automaker’s executive suite. But no. It took hard work, dedication and inspiration