From aerospace to the fast pace at Porsche Cars North America. You might think that working at Porsche Cars North America would be a thrill in itself. The world class sports cars, the sound of them zipping around the track, the racing leadership, the reputation for innovation. But for Keitha Blackburn, manager of experiential marketing,…
All Your Favorite Cars Star in the 2020 Super Bowl LIV Adstravaganza
ICYMI. Or you just want to get a jump on some of year’s best entertainment. Ahhh… Super Bowl ads. We love ‘em, maybe more than we love the friends, football and snack foods that make up the evening’s dinner menus. To whet our appetite, advertisers, who pay $5.6 million per :30 add — YES, $5.6…
7 Sexy Sports Cars to Fulfill Your Need for Speed
Sexy sports cars are not just for the boys. More and more women are getting behind the wheel fulfilling their need for speed. After all, we are just as worthy of the thrills and exhilaration of driving cars that turn heads. While we’d never recommend speeding behind the legal limits, we do suggest finding those wide-open…
“What Drives Her” in the Automotive Business? We’re Finding out at the Chicago Auto Show
And, you’re invited to join us! Women are the most influential auto buyers; they buy or influence the purchase of 85% of all cars. Yet they only hold 27% of jobs and can be elusive for marketers to reach. Why is that? And how can it change? The short answer is, women need to drive…
The Rise Of Skywalker, Driven by These Fearless Females (With the Help of Porsche)
A discussion about “What Drives You,” fueled by Porsche, reveals how these women are driving the future of Lucasfilm. You may wonder what Porsche and Star Wars have in common. Surprisingly, it’s more than just their collaboration in the upcoming film, Star Wars: The Rise of Skywalker, in which Porsche helped to define new dynamics…
Yes, You Can Live the Porsche Life: Learning to Drive, and Have Confidence, on a Track
And, enjoy an amazing meal, amble around a world class building and bond with your besties. It’s that irresistible look on your friend’s face that gets you: Her eyes narrow, her smile widens and her skin is glowing. You can just feel her pulse race as she mulls over how to start. “Just tell me!!!”…
Future Cars: 13 Trends That Will Change Your Life Now
Fashion isn’t the only import that rocks your world. I love traveling to Europe in the fall. I get a peek at the fashion trends that will be popping up on our streets in the next few months (black tights and short boots are still a thing, along with long pleated skirts in bright colors)….
Latest Recall News Affects Toyota,Hyundai, Mazda, Kia, Porsche and Possibly Ford
Don’t Let A Recall Derail Your Family Plans. Everyone is super busy with their daily lives in which our cars play a significant role. Schedules and plans must be coordinated daily to make sure everyone makes it to work, school and yoga classes on time. Nothing can derail your plans like a car that has…
Get Your Groove On at the Porsche Experience Center
New way to check out a Porsche. “Porsche. There is no substitute,” said Joel in Risky Business, back in 1983 and he was right. I have been infatuated with these luxury vehicles since I saw that movie and recently I had a chance to indulge and experience Porsche at the Porsche Experience Center in Atlanta, Georgia as…
Say Ciao To Alcantara: The New Italian Word For Sustainable Luxury
What’s your car seat made of? Do you even know? It might be leather. But even if it is leather, it’s very likely that only part of it is leather. The rest is usually a conglomerate of man-made materials made to match your seat. Or maybe you prefer some sort of fabric interior. What kind of…