Mazda Adds Heads Up Display, Aha to Mazda Connect: CES 2014

Mazda Ces 2014

Mazda Heads Up Display Ces 2014
Mazda’s heads up display and repositioned Connect screen will reduce ‘glance time,’ or time drivers take their eyes off the road

Information and Entertainment In the Driver’s Line of Sight Reduces Distraction

Mazda Ces 2014Mazda took to the show floor at CES 2014 in Las Vegas with a larger-than-life look at Mazda Connect and the new Heads Up display cockpit systems. Mazda Connect takes car connectivity to the next level by giving drivers an integrated road and tech experience. Mazda Heads Up Display, or HUD, beams driving information onto the windshield, thus reducing the need for drivers to glance away from the road.

Mazda Heads Up Display Means Eyes on the Road

Mazda also moved the Connect system media and climate display higher up on the dash, giving drivers line-of-sight access to a wide range of content so they can keep their attention focused on the road and the safety of themselves and others around them. The key to this development is what Mazda calls its Human Machine Interface system, or HMI, that allows in-car technology to both enhance the driving experience and the media, comfort and connectivity that all passengers experience while in the car.

 

Mazda Connect will be further enhanced by the Aha™ media system developed with HARMANweb. Aha will allow internet radio and other services that drivers enjoy through their smartphones to be accessible through a safe and reliable platform to enhance driving and connectivity. With Aha, access to over 40,000 cloud-based audio and information presets, podcasts, social media feeds, audiobooks, and location-based services can also be enjoyed.

Amy Barseghian
Amy Barseghian

Amy Barseghian, founder of OC Mentor, has been a social media influencer and blogger since 2008. A mom of two, Amy shares news, reviews and tips with her readers in Southern California and beyond, advises small businesses on social strategy through Social Halo Media, and is a featured video influencer at MomTV.

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