This week Ford revealed one of the most refreshing and promising new trucks of the year: the Ford Maverick Lobo. Why is it so promising? Lobo is inspired by street style and custom pickup trucks, a culture of its own rooted in cities and shops where fans customize their trucks for city driving and track competition.
Inspired by modifiers who take a stock pickup truck and turn it into a custom dream ride capable on the track and of turning heads, fans can now buy a lower-riding pickup with graffiti-inspired details that is tuned for performance, both in power and agility. Ford lowered this truck’s height by an inch, added components for tighter turning and sport suspension, and set the stage for fans to add their own custom details.
This is the only production ‘street truck’ on the market, and for the Maverick line, it represents the top tier, priced from $35K-$40K. Here’s what makes this truck so special and what you get for the money.
Video: See our full tour of the Ford Maverick—and the Lobo edition!
Ford Maverick Is Totally Giving Street Vibes
Looking straight on at the profile of the Ford Maverick Lobo, the street truck mission is clear: The lower stance, rocker panels between the wheels, monoblock wheels, and here shown in Grabber Blue, it’s clear that this truck was designed with a very specific buyer in mind: One who lives in the city, who loves trucks and who loves putting their truck to the challenge of autocross and performance driving.
While the Lobo hits all the street style notes, expect buyers to put their imprints on this truck; one of the important factors of the Maverick lineup is that these trucks are intended for personalization.
A Unique Front Grille Announces This Truck’s DNA
The grille on the Ford Maverick Lobo is vertical gloss black, giving the Lobo not just a distinct look but also adding straight up street vibes. The grille is framed by the new Maverick headlights, a body-colored bumper and new lower grille, riffing on the Ford F-150 design cues that define the 2025 Ford Maverick.
Read: The 2024 Ford F-150 Tremor Kicks Butt (and the Platinum Rocks)
Lobo Comes in Two Versions: Standard and High
Here, standard is really more than standard: Ford is rolling out the Lobo edition, priced at $35,000, with all the top of the line features that have been added to the updated 2025 Maverick, including standard AWD, leatherette seating, a 13″ multimedia touch screen, digital driver’s display, SYNC 4, and wireless Apple CarPlay and Android Auto.
The High trim, priced at $40,495, adds Pro Trailer Assist, Ford Co-Pilot 2.0 driver assist system, a 350 degree camera and moon roof.
Read: The 2024 Ford Ranger Raptor: When a Pickup Truck is Meant to Make You Feel Alive
Lobo Details Are Seen Throughout
The interior details are designed to evoke street style inspiration, with contrast yellow and blue stitching and the Lobo name embossed on the seats. There are blue accents on the air vents and a Lobo side badge on the exterior and you’ll see some Lobo-exclusive screens on the driver’s display.
The Cabin Incorporates Modern Maverick Design
Lobo design details enhance the new look and feel of Maverick, reflecting both new premium features and those that have been part of the design since the start. The new look starts with the dashboard and materials inspired by the Ford F-150. The new 13″ touchscreen anchors the command center which features a new climate control panel, wireless phone charging and the phone display cubby, cup holders and dial gear selector. USB-C and A ports are just under the climate panel.
There’s Lots of Room For your Stuff
There are a couple of things noteworthy about the new center console: First, all the places to put a phone—there are 3 and that doesn’t include the cup holders. Second, large cupholders. And third, the location of the USB ports are just under the climate panel but not buried so they are easy to reach. This is important for people who don’t have tiny hands.
It’s Worth Going For the High Upgrade For This Camera—Especially If You Tow
The High model includes this very sharp 360-degree view camera. The system offers multiple views around the truck, including a forward view, a wide view and side views, ideal for tight parking and city driving. And for drivers who tow, this is critical. Not only does it offer much better visibility and capability, but the tow package in the High model with Pro Trailer Assist increases tow capacity to 4,000 lbs.
Start Planning Your Track Time Now
Ford’s engineers took a lot of time tuning the Lobo’s systems for track driving and even added Adrenaline mode so owners can really put it to the test and master its capabilities. Adrenaline is the most spirited of the drive modes which also include Eco, Normal, Sport and Tow/Haul.
This Truck Bed Is Designed to Be Customized
One of things Maverick owners love most is the customizable options in the 4.5′ long truck bed. You can buy accessories to separate cargo or you can simply drop 2x4s into slots in the bed wall and create your own. You can also cover the truck bed, add storage, add a bike rack and more.
Small, Agile, Fun but Also, Tough and Durable
Ford puts plenty of endurance testing into al its trucks, and the Maverick Lobo is no exception. The company tests its trucks to 150,000 miles and simulates 10 years of wear to ensure they can go the distance. So no matter how you decide to customize your Maverick Lobo, it still has the tough underpinnings of a Ford pickup truck to go the distance.
As a compact truck the Maverick has a smallish rear seat; not ideal for really tall passengers or rear-facing child car seats, but enough room for average-sized passengers, forward facing kids car seats or a dog or two.
The Ford Maverick Lobo will go into production toward the end of 2024 and go on sale in early 2025.
