Building a career in automotive marketing takes creativity. But it also takes drive. Luckily, these are two things that Hyundai’s newest Chief Marketing Officer, Angela Zepeda, has no shortage of. And it might seem that her drive helped cut a short path to the c-suite of one of the nation’s top advertisers, being named to…
“What Drives Her” in the Automotive Business? We’re Finding out at the Chicago Auto Show
And, you’re invited to join us! Women are the most influential auto buyers; they buy or influence the purchase of 85% of all cars. Yet they only hold 27% of jobs and can be elusive for marketers to reach. Why is that? And how can it change? The short answer is, women need to drive…
How the Automobile Helped Martin Luther King, Jr. Drive Civil Rights in America
Getting to the rally was the first step. And the car was how he got there. The automobile served great purpose throughout Martin Luther King Jr.’s journey. And it was crucial to MLK during the Civil Rights movement and in fighting for civil rights for many Black Americans in the U.S. Here are some facts…
How to KonMari Your Car and Spark Joy
Yes, a clean car can bring joy. You Might Have Heard of Marie Kondo. Tidying expert, best-selling author, and star of her own Netflix series, Marie Kondo has helped thousands of people organize their homes and lives with her KonMari Method™. But can you “KonMari” your car? You bet you can! The KonMari Method™ encourages…
How Jessica Egerton of Cooper Tire Makes Tires, and the Tire Biz, More Meaningful
She’s changing the game for tire buyers and career-builders. Jessica Egerton basically sums up marketing to women with one word. “Don’t.” She recognizes that we don’t want to be talked down to, minimized or left with the feeling that the wool’s been pulled over our eyes. As director of Brand Development at Cooper Tire, Jessica…
Why Girls Love Trucks, and How the Best Trucks Make Us Feel
Not every girl dreams of owning a pickup truck. But they should. Some ladies choose vehicles based on what’s practical for their current stage of life, or what they think looks fashionable. But a lot of girls love trucks, and for these women, considering anything else for their next purchase would seem like a compromise!…
The Rise Of Skywalker, Driven by These Fearless Females (With the Help of Porsche)
A discussion about “What Drives You,” fueled by Porsche, reveals how these women are driving the future of Lucasfilm. You may wonder what Porsche and Star Wars have in common. Surprisingly, it’s more than just their collaboration in the upcoming film, Star Wars: The Rise of Skywalker, in which Porsche helped to define new dynamics…
Thankful, Grateful and Excited for the Rest
Happy Thanksgiving! We’re officially in the holiday season. Can you believe it? Where has the time gone? Time really flies when you’re having fun. And we can say we’ve had our share. From covering amazing events in the automotive industry to traveling, test driving and interviewing inspiring women in auto who are making changes out…
SUVs vs Minivans: Which is right for you?
Dear A Girls Guide to Cars: I need a new car. I want a DVD system for my son and seating for more than five people, also. Should I look at a minivan or an SUV, and which one is best? Which do you drive? Thanks, Mary H., Brooklyn, NY Hi Mary, I drive an SUV with…
What Drives Her: Laura Schwab, the First Female President of Aston Martin Americas
Sometimes we need to make room for what’s right. This might describe Laura Schwab’s career path, and it might also describe Aston Martin‘s newest model: the DBX SUV. Yes, the DBX is gorgeous, bespoke and exclusive. But it’s not just the first SUV in the Aston Martin family; it’s a standout in that it was…