Even if that adventure is only on the road to school and back. Created for the adventurers, families, and those unwilling to give up style and luxury in favor of capability, the Palisade was named in reference to a line of high, substantial, towering cliffs. And, the Palisade was designed to meet that high level…
Used 2017 Sierra Denali 2500: How it Won Me Over
Turns out I look pretty good in a truck. I’ve never considered myself a “truck girl.” I’ve always looked at buying a vehicle through two lenses: functionality for my family and noticeably good looks. Typical trucks, in my opinion, often lack in the area of designer style but they make up for these fashion shortcomings in…
What Drives Her: Laura Schwab, the First Female President of Aston Martin Americas
Sometimes we need to make room for what’s right. This might describe Laura Schwab’s career path, and it might also describe Aston Martin‘s newest model: the DBX SUV. Yes, the DBX is gorgeous, bespoke and exclusive. But it’s not just the first SUV in the Aston Martin family; it’s a standout in that it was…
Yes, the Luxury Family Sedan is a Thing: Used 2017 Ford Fusion Platinum Hybrid AWD Review
Life Can Be a Lot of the Same. Mix It Up. I’m not going to sugar coat it, being in a car doesn’t always evoke the best feelings. Traffic, long hours, high gas prices, running back and forth to work, activities, and appointments – there are many other things I’d rather be doing with my time…
What Drives Angela Zepeda, Chief Marketing Officer of Hyundai
Building a career in automotive marketing takes creativity. But it also takes drive. Luckily, these are two things that Hyundai’s newest Chief Marketing Officer, Angela Zepeda, has no shortage of. And it might seem that her drive helped cut a short path to the c-suite of one of the nation’s top advertisers, being named to…
2019 Volkswagen Atlas V6 SEL Premium: A 3 Row Family SUV for the Rockstar Mom
Go ahead and rock on, Mom! I’m a woman who’s vinyl records out-number her shoe collection, who’s favorite pair of jeans are bell-bottoms, and who has definitely been known to rock out to The Beatles on more than one occasion. Given the type of person that I am and the VW’s 1970’s icon status, you…
What Drives Her: Joanie Martin, Chief Administration Officer of Michelin Tire North America
Moving Ahead in Mobility, and Going You Where You Want to Go If you sat next to Joanie Martin on an airplane or stood next to her in line at the movies, you’d never guess she’s one of the highest ranking women in automotive. Kind, unassuming and quietly confident, Joanie’s journey to to Chief Administrative…
“What Drives Her” in the Automotive Business? We’re Finding out at the Chicago Auto Show
And, you’re invited to join us! Women are the most influential auto buyers; they buy or influence the purchase of 85% of all cars. Yet they only hold 27% of jobs and can be elusive for marketers to reach. Why is that? And how can it change? The short answer is, women need to drive…
How Jessica Egerton of Cooper Tire Makes Tires, and the Tire Biz, More Meaningful
She’s changing the game for tire buyers and career-builders. Jessica Egerton basically sums up marketing to women with one word. “Don’t.” She recognizes that we don’t want to be talked down to, minimized or left with the feeling that the wool’s been pulled over our eyes. As director of Brand Development at Cooper Tire, Jessica…
The Rise Of Skywalker, Driven by These Fearless Females (With the Help of Porsche)
A discussion about “What Drives You,” fueled by Porsche, reveals how these women are driving the future of Lucasfilm. You may wonder what Porsche and Star Wars have in common. Surprisingly, it’s more than just their collaboration in the upcoming film, Star Wars: The Rise of Skywalker, in which Porsche helped to define new dynamics…