Building a career in automotive marketing takes creativity. But it also takes drive. Luckily, these are two things that Hyundai’s newest Chief Marketing Officer, Angela Zepeda, has no shortage of. And it might seem that her drive helped cut a short path to the c-suite of one of the nation’s top advertisers, being named to…
“What Drives Her” in the Automotive Business? We’re Finding out at the Chicago Auto Show
And, you’re invited to join us! Women are the most influential auto buyers; they buy or influence the purchase of 85% of all cars. Yet they only hold 27% of jobs and can be elusive for marketers to reach. Why is that? And how can it change? The short answer is, women need to drive…
How Jessica Egerton of Cooper Tire Makes Tires, and the Tire Biz, More Meaningful
She’s changing the game for tire buyers and career-builders. Jessica Egerton basically sums up marketing to women with one word. “Don’t.” She recognizes that we don’t want to be talked down to, minimized or left with the feeling that the wool’s been pulled over our eyes. As director of Brand Development at Cooper Tire, Jessica…
The Rise Of Skywalker, Driven by These Fearless Females (With the Help of Porsche)
A discussion about “What Drives You,” fueled by Porsche, reveals how these women are driving the future of Lucasfilm. You may wonder what Porsche and Star Wars have in common. Surprisingly, it’s more than just their collaboration in the upcoming film, Star Wars: The Rise of Skywalker, in which Porsche helped to define new dynamics…
What Drives Her: Laura Schwab, the First Female President of Aston Martin Americas
Sometimes we need to make room for what’s right. This might describe Laura Schwab’s career path, and it might also describe Aston Martin‘s newest model: the DBX SUV. Yes, the DBX is gorgeous, bespoke and exclusive. But it’s not just the first SUV in the Aston Martin family; it’s a standout in that it was…
In “Ford v Ferrari” Matt Damon and Christian Bale Take Us On a Historic, Thrilling, Game-Changing Ride
And it’ll leave you ready to jump into the drivers seat. It’s a melody harmonized between the engine and the track. The feeling in your stomach as nerves turn to a satisfying quench of adrenaline then to one of pure weightlessness. And clarity that reveals itself only in this moment of bridled recklessness. While most…
2019 Volkswagen Atlas V6 SEL Premium: A 3 Row Family SUV for the Rockstar Mom
Go ahead and rock on, Mom! I’m a woman who’s vinyl records out-number her shoe collection, who’s favorite pair of jeans are bell-bottoms, and who has definitely been known to rock out to The Beatles on more than one occasion. Given the type of person that I am and the VW’s 1970’s icon status, you…
What Drives Her: Joanie Martin, Chief Administration Officer of Michelin Tire North America
Moving Ahead in Mobility, and Going You Where You Want to Go If you sat next to Joanie Martin on an airplane or stood next to her in line at the movies, you’d never guess she’s one of the highest ranking women in automotive. Kind, unassuming and quietly confident, Joanie’s journey to to Chief Administrative…
2019 Volkswagen Atlas V6 SEL Premium 4Motion: The Facts
Here’s what you need to know about the 2019 Volkswagen Atlas V6 SEL Premium with 4Motion. Read our full review here. Who is this car for? Big families People who need large cargo spaces Drivers who often drive in different road conditions Buyers who regularly have 3rd row passengers What the 2019 VW Atlas Costs:…
The Art of Racing in the Rain: A Peek Into the Connection of Life and the Race Track
“The sounds, smells, I felt like I truly belonged.” The first time I stepped out onto a race track with my helmet in hand, I had no idea what to expect. Surrounded by groups of men who were confident in this industry, I stood new and timid. And much like Enzo, the race car loving…