About Joni Finkle

In her 20-year+ career in the automotive industry, Joni (Gray) Finkle has researched, analyzed, and written about nearly every aspect of what motivates consumers to buy cars. Joni’s marketing and editorial experience in leadership at Honda, Hyundai, Mazda, the LA Times, Kelley Blue Book, Auto Trader, and Autobytel, have given her a unique insider’s perspective on the automotive marketplace.