Lincoln Debuting Exclusive Black Label Experience
Judy Antell
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Lincoln takes luxury up a notch with its Black Label.
Johnnie Walker Black Label, American Express black card and stainless steel Visa Black Card are all signs of exclusivity. Now Lincoln is joining the black label brigade with its new Black Label experience.
The upscale experience, coming to Lincoln MKC compact crossovers and MKZ midsize sedans, debuts in December with custom design themes and exclusive colors and materials. There are special soft leathers and exotic wood finishes, available only on these vehicles. And the experience continues after you buy your car; it includes perks like free anytime car washes as well as annual detailing, and includes pickup and delivery of your vehicle for service or maintenance, along with a loaner car.
The $5,995 Black Label option will only available in a handful of key markets at first: California, Michigan, Texas, New York, New Jersey and Florida, with more to come. And the exclusive club isn’t limited to car-related perks; there is also access to a Culinary Collection, with restaurants around the country offering special menus to black label members.
It’s fun to play around on the website – you can reconfigure a vehicle with different colors and see how it will look in your garage.