Jeep Wants to Remind You That the Jeep Grand Wagoneer Is Awesome—And Now, Get More For Less Money
New name, new face, more features, but that same luxe, powerful Grand Wagoneer experience.
I just spent the day tooling around Central Texas in a 2026 Jeep Grand Wagoneer and I almost forgot the news Jeep announced several months ago: They rebranded it as a Jeep, dropped the price (by $20K!) and stocked it full of standard luxuries.
The news, and this week’s test drive, was a nice prompt to remember how good this SUV is: it’s powered by a V6 twin turbo engine that generates 420 HP, can tow up to 10,000 lbs., and the 3rd row is roomy enough for even tall passengers to feel comfortable.
Best of all, though, is that Jeep moved the Wagoneer nameplate to Jeep’s EV lineup so the largest SUV Jeep builds is now the luxurious Grand Wagoneer; there’s no longer a basic version of the truck-based full-size SUV.
This story is 100% human-researched and written based on actual first-person knowledge, extensive experience and expertise on the subject of cars and trucks.
What’s New In the 2026 Jeep Grand Wagoneer
The differences between the 2026 model and prior model years are subtle but still significant. The Grand Wagoneer now has a new face so it looks more like its siblings, the Jeep Grand Cherokee, the Jeep Cherokee and even the Jeep Wrangler.
It also carries hints of the electric Jeep Wagoneer S with a front grille that illuminates so, in the dark, its look are reminiscent of a classic Roman columned building. The new lighting strategy, which is something we’re seeing on a lot of cars and SUVs, especially luxury models, lends a cool, modern feel.
For 2026 Jeep updated the multimedia system with more function and a faster, more intuitive response. Of course it features wireless Apple CarPlay and Android Auto, but probably my favorite feature is “Hey Jeep” voice assistance which can hear every passenger in the car and do things like set climate control or change the radio station. And then, there’s the ‘fam cam’ feature that we first saw in the Chrysler Pacifica; this allows you to see rear seat passengers from the front touchscreen.
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More For the Money is the Big News for 2026
Then, there’s the price. Looking back, the 2025 Grand Wagoneer started at about $84,000 thanks to all the luxe features including standard center row captains chairs, a standard panoramic sunroof, 22” wheels, leather seats and power retractable running boards. It was powered by a 6-cylinder turbo Hurricane engine that generated 510 HP.
Despite dropping the price to an opener of $64K for the front wheel drive version and $67K for the 4WD edition, Jeep kept the luxuries, but dropped the powertrain down to the one that had powered the Wagoneer, a twin turbo 6-cylinder that generates 420 HP. Will you notice the difference? My guess is not really. That’s about the same amount of power produced by the Lincoln Navigator and the Cadillac Escalade.
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If You Need More Power, Though, It’s On the Way
What we got to see (but not drive) last week is Jeep’s newest baby, the Grand Wagoneer REV. Or EREV. Or REEV. Or 4xe—you might hear conflicting terms, but this is what you need to know: Later this year Jeep will release it’s hybrid power train that will drive like an EV, silently and powerfully delivering 600 HP. That will be a true luxury.
To understand a bit more about the Wagoneer REV, think about it as a reverse PHEV (plug-in hybrid electric vehicle): It plugs in to charge and has an electric driving range of about 150 miles. It also has a gas-powered motor that will charge the battery—rather than a gas-powered engine that drives the car—adding another 350 miles of range.
Here’s the rub: It will drive more like an EV than a gas-powered truck with a huge engine. This technology, which takes its REV acronym from range-extended electric vehicle, is popular in China and poses an interesting solution for people who want to drive electric all week but need the convenience of gas on longer trips. Or who don’t mind getting gas but love the power and instant torque of an EV. Or just want the most luxe Grand Wagoneer on the market.
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Everything About This Interior Is Still Grand
What Jeep didn’t toy with is the interior of the Grand Wagoneer. It’s simply luxurious. When the brand re-introduced the Wagoneer in 2021 it was notable for the billion-dollar investment made to craft an authentically luxurious experience: quilted leather seating, authentic wood trim, a three-pane sunroof, textured metal dials, massaging front seats and screens for every passenger.
The screens—a driver’s display, center command screen, a retractable climate control screen, a passenger’s side screen and the option of rear seat entertainment screens—are arrayed in a way that Jeep says is designed to give every passenger control, from climate and entertainment to a camera that allows front seat passengers to see those in the 3rd row. But they can also be turned off so you can focus on the view from Jeep’s very comfortable seats.
More control is accessible via voice assistance; once the voice assistant wake word is activated you can say “hey Jeep” and the system is at your service.
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Driving the Jeep Grand Wagoneer
Full size SUVs have their natural habitat: Wide open roads, long hauls, heavy routines with lots of passengers. Or, all of those. During my test drive I only drove myself and my drive partner Meagan, so while the load wasn’t a heavy one, it was fun to get out on the back roads of Texas where the speed limit is 75 and really enjoy driving. Behind the wheel of the Jeep Grand Wagoneer on roads like these you really understand why truck and full-size SUV owners really love their cars. The car commands the road rather than the other way around; other large cars or trucks on the highway are not intimidating; the miles sail by.
I’d do it all over again in a minute; the feeling of being behind the wheel of a large and capable SUV is amazing.
Also Grand: A Very Spacious 3rd Row
All the space in the Grand Wagoneer’s interior has a nice benefit: a truly large and comfy 3rd row awaits. I took a seat in the way-back and was delightfully reminded that my knees don’t even come close to the center row seat back even when the seat is pushed all the way back (and I’m 5’8”). I pulled out my measuring tape, because of course I travel with a measuring tape, and measured: 4” between my knees and the center row seat. The two 3rd row seats both have full LATCH sets for kids car seats, and the center seats slide and tilt easily to make space for installing kids car seats, or kids into their car seats. The roof line is high enough that you won’t have to crouch too much, and the running boards make it easy to manage getting in and out.
Center row captains chairs offer the easiest access, but the slide and tilt seats are pretty good, too. Best of all is that the center row seats, even on the top of the line Summit edition (priced from $100,310), are power release but not power forward seats, making them very safe and allowing them to move forward with a child car seat installed. A word of caution: Test out the power 3rd row seats for the pinch point, or the point in which the seats stop powering forward if the seat’s sensors notice something or someone in the seat. I sat in the seat and it pushed pretty forcefully forward when the button was pushed from the cargo area. Just make sure that anyone in the 3rd row will be safe.
The Biggest News Means More Car, Less Money
Jeep realized over the last few years that pricing was an issue. So, they did what most car makers do and offered incentives. Rather than continuing to play that game, Jeep just decided to drop the price to a fair deal. The Grand Wagoneer now starts at $63,995 and 4WD is an additional $3,000 on the base model; all the rest come with 4WD standard. The Limited Altitude model starts at $72,060; the Limited Reserve starts at $79,960; the off-road focused $73,060, the Summit Obsidian starts at $94,310 and the top of the line, Summit Reserve, starts at $100,310.
The destination fee is a hefty $2,795, and with each model there are a few options that can be added like wheels, a rear entertainment system and floor mats. Most trims are pretty completely outfitted.
And that’s maybe the nicest thing about the new era of Grand Wagoneer: Pick your trim for the features you want at a nice, flat price. And then, enjoy owning the road.
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