The air crackles around her with life, energy and creativity as she discusses the current project of the day. Meet Olabisi Boyle, VP of Product and Mobility at Hyundai Motors, who has made it her mission to connect the dots, create a legacy of inspiration and innovation, and enjoy her world along the way. Getting…
What Drives Her: Nicole Longhini, Brand Manager, Fiat North America
Editor’s Note: Since this story was written, Nicole Longhini went on to become the chief marketing officer of sport seat maker Recaro. Go Nicole! Don’t ask why she wanted to work in the automotive industry. You might make her cry. Seriously. Nicole Longhini’s passion for autos is so deep she gets emotional talking about it….
Here’s a New Automotive Name to Know: VinFast. And Here’s Why
Modern, ambitious and female led, this company is on the fast track to become a global player. Out of the ashes are born Phoenixes, as they say, and when it comes to the automotive industry, this has been especially true for Asian brands. Toyota, Honda, Nissan and Mazda came of age following World War II,…
12 Badass Women Who Like Cars You Need to Follow on Instagram
We could all use a little more badass inspiration in our lives. I don’t know about you, but I can never be following enough awesome women in the automotive scene. There are so many cool chicks, be they racers, designers, mechanics, enthusiasts, off-roaders, or women who just can’t get enough of cars. And you know what?…
Do You Have to Be a Car Expert to Make Smart Car Choices? Talking about Women and Cars with Consumer Reports
But of course, you have to be a tailor to buy socks, right? A Girls Guide to Cars was founded on the premise that women need information about cars. And not the same information that men drool over! Women, collectively, influence about 85% of all car purchasing decisions — which is huge! That’s a solid…
14 More Badass Women Who Like Cars to Follow on Instagram
Looking for a little more badass inspiration? We all are—and that’s why we’ve put together another list of badass women in the automotive industry that you should be following on Instagram to help you set those #goals—and reach them. These women represent the whole spectrum of the car world, from racers to enthusiasts, and you’re…
Leading by Example and Empowering Others, What Drives Her: Dana White of Hyundai
Her journey has led to China, Paris, the Pentagon, the U.S. Senate and now, Hyundai’s C-Suite. When I set out to research Dana W. White, Chief Communications Officer at Hyundai and one of the top female auto executives, my curiosity had been already been piqued. Here was a woman who seemed to do so much…
What Drives Her: Melissa Grady, Cadillac’s Chief Marketing Officer, Carves New a Path to Passion
How this data geek with a creative streak made her way to the C-Suite. You might look at the diamond-cut grille of the Cadillac XT6 and know that somewhere in that designer’s soul lies the visceral spirit of a jeweler. That’s a feeling you might not expect to get from a marketer with a passion…
What Drives Her: Celeste Briggs, Director GM Women’s Retail Network
In honor of Women’s History month, Director of General Motors Women’s Retail Network, chats about mentoring and leadership. GM has been on a mission to ensure that, because women buy so many cars–and so many of their cars–that women have the opportunity to grow professionally within the company, too. I recently sat down with General Motor’s…
From Zero to Hero: How Hyundai Is Creating a Career Pipeline For Women
They want you to love their cars, so they’re thinking about them the same way you do. Not long ago, Hyundai was in a lonely position: One of only a few major automakers without any women in senior leadership roles. The popularity of the company’s cars and SUVs is on the rise, but this revelation…