“The sounds, smells, I felt like I truly belonged.” The first time I stepped out onto a race track with my helmet in hand, I had no idea what to expect. Surrounded by groups of men who were confident in this industry, I stood new and timid. And much like Enzo, the race car loving…
What Drives Her: For NASCAR Marketing Chief Jill Gregory, Remaking Racing and Finding New Fans
All while living in truly the fastest lane. There is no such thing as “a regular day at the office” in Jill Gregory’s world. As the Executive Vice President and Chief Marketing Officer for NASCAR, Jill’s job is as fast-paced as the cars on the track. And with so many moving parts, maybe even faster….
What Drives Her: “Dirt Princess” Hailie Deegan, 16, is Showing NASCAR Fans What She Can Do
Hailie Deegan is 16 and Fearless. Things may seem a little topsy-turvy in teenage NASCAR and Toyota Racing Development driver Hailie Deegan’s world. With four competitive athletes in the family, they are on the road so much that when it’s time for them to take a vacation, they like to stay home. When your home is in…
Say Buh-Bye, Head Injuries; Hello HANS Device
Racing and HANS are paving the way to concussion-free sports If you’re the mom, wife, sister or aunt of a helmet-wearing athlete, you worry constantly about concussions (you probably worry if you’re a dad, brother or uncle, too). Concussions are on the rise and now there’s evidence that they not only cause short-term damage, but concussions can…
A Soft Entrance to Racing: Red Bull Global Rally Cross
Ever been to the races? Well, that probably depends. What kind of races are you talking about? Horse racing? Yep. Been there, done that. Bike racing? Briefly, from the comfort of a barstool in a streetside tavern. Pig racing? Yes, I’ve even done that one. When it comes to car racing, there are usually just…