The Apple CarKey. šø BMW Only a few automakers are offering apps to go keyless – but not for long. Car keys are becoming obsolete in some vehicles. But is going keyless the smart choice? How do you feel about that? Would you still carry your keys with you, or trust the smarts in your…
What Drives Angela Zepeda, Chief Marketing Officer of Hyundai
Building a career in automotive marketing takes creativity. But it also takes drive. Luckily, these are two things that Hyundai’s newest Chief Marketing Officer, Angela Zepeda, has no shortage of. And it might seem that her drive helped cut a short path to the c-suite of one of the nation’s top advertisers, being named to…
Why the 2020 Hyundai Sonata Hybrid Will Capture Your Heartā¦ and Your Head
This sweet little sedan has a secret and we canāt stop smiling about it. šµāIām gonna soak up the sunā¦ā š¶ is an anthem in our house. It usually means that we are heading to the pool to unplug and get some vitamin D. But in this case, itās a fitting anthem for the Hyundai…
Worried About Committing to ā or Making ā Car Payments in the Age of Coronavirus?
There’s help for that. With the coronavirus global pandemic continuing to spread, and the disruption that has ensued, from social distancing to business grinding to a halt, a lot about our day-to-day activities has changed. Some of those dominoes are car sales and on-time payments. So, many auto companies have put together plans that will…
All Your Favorite Cars Star in the 2020 Super Bowl LIV Adstravaganza
ICYMI. Or you just want to get a jump on some of yearās best entertainment. Ahhhā¦ Super Bowl ads. We love āem, maybe more than we love the friends, football and snack foods that make up the eveningās dinner menus. To whet our appetite, advertisers, who pay $5.6 million per :30 add ā YES, $5.6…
“What Drives Her” in the Automotive Business? We’re Finding out at the Chicago Auto Show
And, you’re invited to join us! Women are the most influential auto buyers; they buy or influence the purchase of 85% of all cars. Yet they only hold 27% of jobs and can be elusive for marketers to reach. Why is that? And how can it change? The short answer is, women need to drive…
Is This the End of the Sedan? No, They’re Just Not As Popular (Right Now, Anyway)
They’re less expensive, fun to drive and 5 million are sold each year. So why are pundits predicting the end of the sedan? Bigger, badder, more room, more power, however you call it, that is what people want in a car, right? Add capability in snow and rough roads, flexible seating, more cargo area and…
The 2020 Hyundai Sonata: K-Beauty Comes to Life In This Elegantly Redesigned Sedan
And dang, itās smart, too! I recently told you about my trip to Korea to test out two new cars and to get a feel for how the Korean culture shapes some of the worldās most popular cars. Like so many, Iāve spent hundreds of hours watching gorgeous Korean women create perfect palettes of flawless…
I went to Korea and Discovered the Soul of Kia and Hyundai, Koreaās Car Kings
You canāt go to Korea and not be moved. āWhen you go to Korea and you see Hyundais and Kias everywhere,ā someone once told me. Of course, you would, right? They are Korean companies and a point of national pride. āThose cars are surprisingly nice!ā someone else remarked to me about Hyundai a few years…
2019 Auto Show Fashion: What the Product Specialists are Wearing
What Are the Product Specialists Wearing? Style Kicked Off at the Detroit Auto Show The North American InternationalĀ Auto Show hit Detroit and was a good few days of car fun. The cars, the digital displays and the interactive opportunities for families and kids certainly made a memorable show. Another critical factor to a great auto…