ICYMI. Or you just want to get a jump on some of year’s best entertainment. Ahhh… Super Bowl ads. We love ‘em, maybe more than we love the friends, football and snack foods that make up the evening’s dinner menus. To whet our appetite, advertisers, who pay $5.6 million per :30 add — YES, $5.6…
What Drives Angela Zepeda, Chief Marketing Officer of Hyundai
Building a career in automotive marketing takes creativity. But it also takes drive. Luckily, these are two things that Hyundai’s newest Chief Marketing Officer, Angela Zepeda, has no shortage of. And it might seem that her drive helped cut a short path to the c-suite of one of the nation’s top advertisers, being named to…
“What Drives Her” in the Automotive Business? We’re Finding out at the Chicago Auto Show
And, you’re invited to join us! Women are the most influential auto buyers; they buy or influence the purchase of 85% of all cars. Yet they only hold 27% of jobs and can be elusive for marketers to reach. Why is that? And how can it change? The short answer is, women need to drive…
Is This the End of the Sedan? No, They’re Just Not As Popular (Right Now, Anyway)
They’re less expensive, fun to drive and 5 million are sold each year. So why are pundits predicting the end of the sedan? Bigger, badder, more room, more power, however you call it, that is what people want in a car, right? Add capability in snow and rough roads, flexible seating, more cargo area and…
The 2020 Hyundai Sonata: K-Beauty Comes to Life In This Elegantly Redesigned Sedan
And dang, it’s smart, too! I recently told you about my trip to Korea to test out two new cars and to get a feel for how the Korean culture shapes some of the world’s most popular cars. Like so many, I’ve spent hundreds of hours watching gorgeous Korean women create perfect palettes of flawless…
I went to Korea and Discovered the Soul of Kia and Hyundai, Korea’s Car Kings
You can’t go to Korea and not be moved. “When you go to Korea and you see Hyundais and Kias everywhere,” someone once told me. Of course, you would, right? They are Korean companies and a point of national pride. “Those cars are surprisingly nice!” someone else remarked to me about Hyundai a few years…
2019 Auto Show Fashion: What the Product Specialists are Wearing
What Are the Product Specialists Wearing? Style Kicked Off at the Detroit Auto Show The North American International Auto Show hit Detroit and was a good few days of car fun. The cars, the digital displays and the interactive opportunities for families and kids certainly made a memorable show. Another critical factor to a great auto…
Hyundai Unveils a New Design for the 2019 Elantra
With a Beautiful New Look The Elantra Steps Back into Center Stage While the Hyundai Elantra has been a great family car for over 27 years now, the new design has an updated appearance and the technology that families want. With a streamlined front, the new design of the Elantra will make heads turn while…
The 2019 Hyundai Santa Fe: A Favorite SUV Redesigned with Upgrades and Safety Features You Need
Hyundai Breaks the Mold with the All New Santa Fe The 2019 Hyundai Santa Fe is a compact SUV that we’ve known since the early 2000’s, and with the 2019 model year its gotten a facelift and the addition of some great new technology ideal for families. With a complete redesign, the Santa Fe looks…
No Haggle, No Sweat, No Nonsense: Car Buying Comes into the Modern Era with Hyundai Shopper Assurance
The Future of Car Buying is Here – Hyundai Shopper Assurance Program Buying a new car is exciting. The process? Not so much. For many people car shopping is intimidating, and at the very least frustrating. Unless you’re an expert negotiator, you probably don’t want to spend your day feeling pressured as you haggle over…