New shoes will put a spring in your step, right? Our Toyota Sienna’s tires were semi-worn, and with winter coming up, I was feeling nervous about driving. A pair of nice, durable tires was exactly what I needed. When Cooper Tire offered to send its Discoverer EnduraMax for me to review, I jumped the chance….
So, You Think You Need New Tires. Here’s How to Know, and What to Do
Waiting can really cost you, so don’t put it off. Yes, its probably the last thing you want to spend money on and you probably only think of replacing your tires before a long road trip or if the mechanic says you need tires. Neither of those scenarios are ideal for an expensive purchase. But…
How Jessica Egerton of Cooper Tire Makes Tires, and the Tire Biz, More Meaningful
She’s changing the game for tire buyers and career-builders. Jessica Egerton basically sums up marketing to women with one word. “Don’t.” She recognizes that we don’t want to be talked down to, minimized or left with the feeling that the wool’s been pulled over our eyes. As director of Brand Development at Cooper Tire, Jessica…
How Jessica Egerton of Cooper Tire Makes Tires, and the Tire Biz, More Meaningful
She’s changing the game for tire buyers and career-builders. Jessica Egerton basically sums up marketing to women with one word. “Don’t.” She recognizes that we don’t want to be talked down to, minimized or left with the feeling that the wool’s been pulled over our eyes. As director of Brand Development at Cooper Tire, Jessica…
“What Drives Her” in the Automotive Business? We’re Finding out at the Chicago Auto Show
And, you’re invited to join us! Women are the most influential auto buyers; they buy or influence the purchase of 85% of all cars. Yet they only hold 27% of jobs and can be elusive for marketers to reach. Why is that? And how can it change? The short answer is, women need to drive…