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So, You Think You Need New Tires. Here’s How to Know, and What to Do

March 20, 2022 by Scotty Reiss 1 Comment

new tires Continental tire reiview

Waiting can really cost you, so don’t put it off. Yes, its probably the last thing you want to spend money on and you probably only think of replacing your tires before a long road trip or if the mechanic says you need tires. Neither of those scenarios are ideal for an expensive purchase. But… 

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Filed Under: Parts and Gear Tagged With: all season tires, continental Tires, Cooper Tire, new tires, tires

Want to Make Your Old Car Feel New Again? Mine Did When I Installed Cooper Tire’s EnduraMax Tire

August 26, 2021 by Lauren Conlon Leave a Comment

EnduraMax Cooper Tires

New shoes will put a spring in your step, right? Our Toyota Sienna’s tires were semi-worn, and with winter coming up, I was feeling nervous about driving. A pair of nice, durable tires was exactly what I needed. When Cooper Tire offered to send its Discoverer EnduraMax for me to review, I jumped the chance…. 

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Filed Under: Maintenance, Parts and Gear Tagged With: buying tires, Cooper Tire, new tires, winter tires

How Jessica Egerton of Cooper Tire Makes Tires, and the Tire Biz, More Meaningful

May 23, 2020 by Mary Moore Leave a Comment

She’s changing the game for tire buyers and career-builders. Jessica Egerton basically sums up marketing to women with one word. “Don’t.”  She recognizes that we don’t want to be talked down to, minimized or left with the feeling that the wool’s been pulled over our eyes. As director of Brand Development at Cooper Tire, Jessica… 

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Filed Under: What Drives Her Tagged With: Cooper Tire, Jessica Egerton, What Drives Her

How Jessica Egerton of Cooper Tire Makes Tires, and the Tire Biz, More Meaningful

March 30, 2020 by Mary Moore 5 Comments

She’s changing the game for tire buyers and career-builders. Jessica Egerton basically sums up marketing to women with one word. “Don’t.”  She recognizes that we don’t want to be talked down to, minimized or left with the feeling that the wool’s been pulled over our eyes. As director of Brand Development at Cooper Tire, Jessica… 

Read More »

Filed Under: What Drives Her Tagged With: Cooper Tire, Jessica Egerton, What Drives Her

“What Drives Her” in the Automotive Business? We’re Finding out at the Chicago Auto Show

January 20, 2020 by Mary Moore 3 Comments

What Drives Her Chicago Auto Show

And, you’re invited to join us! Women are the most influential auto buyers; they buy or influence the purchase of 85% of all cars. Yet they only hold 27% of jobs and can be elusive for marketers to reach. Why is that? And how can it change? The short answer is, women need to drive… 

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Filed Under: She Says, What Drives Her Tagged With: Amy Marentic, Angela Zepeda, Borg Warner, Chicago Auto Show, Cooper Tire, Ford, Hyundai, Jessica Egerton, Keitha Blackburn, Michelle Collins, Porsche, What Drives Her

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