How to buy a car when your husband is a die-hard fan of one brand, and you love another. Women buy 65% of all cars and influence the purchase of another 20%. This is about that 20%: The purchase that we decide on together, even though it’s my car. It’s a large purchase that impacts…
Buying Cars Online: 7 Things to Know Before You Click to Buy
Who Buys Their Cars Online? You Might be Surprised to Know. It’s not just the “computer geek” at your office or the “nerd” you remember from high school buying their cars online. It’s everyone! The moms at preschool who would rather put a fork in their eye than drag their kids to a car showroom…
Don’t Like to Haggle? Lexus Is With You
Transparent pricing: Lexus Plus is no haggle, no agita You’ve had this experience, right? You go to Neiman Marcus to buy a pair of Prada shoes and the sales person has to check with the sales manager before offering you her best price. She then reminds you that the contrast stitching and soft leather insole…
7 Things at the Chicago Auto Show That Will Change Your Life (Really)
Why spending the weekend—with below zero temps on Valentine’s Day— at the car show isn’t a bad choice If you make the trek to the Chicago Auto Show at McCormick Place this weekend, expect to see more than a lot of cars you’d love to drive away in. There are a lot of interesting things to learn that…
Miami Auto Show: Is There Be a Better Time (Or Place?) To Buy a Car?
If you need a reason to go to Miami this week (and really, do you NEED a reason?) and if you need something to do while you’re there (because you have to take a break from the sun and Mojitos), you’re in luck. This week is the Miami International Auto Show. The show is held…
Reimagining the Car Buying Experience: GM’s Shop-Click-Drive
As cars become more technologically advanced, car buying is undergoing its own revolution. Car dealers who are unhappy about customers going to big box stores or actually using a smartphone to buy a car now face General Motors’ expansion of its online car-buying, called Shop-Click-Drive. The program just launched at all 4,300 Chevrolet, Buick, GMC…