Catering To the Selective Individual, Rolls-Royce’s Beautiful, Brainy New Car At the recent launch of the 2014 Rolls-Royce Wraith in Scottsdale, Arizona, Richard Carter, Director of Global Communications, said, “This is a company that does not choose volume…we believe that Rolls Royce needs to be rare.” For a company that doesn’t chase volume, Rolls-Royce is…