Fiat Chrysler is trying to speed up repairs in Jeep recall.
Chrysler has not resorted to a gift card promotion, but the automaker is pulling out the stops to urge customers to bring their recalled Jeeps in to be repaired.
In early November, GM, frustrated by a low recall repair rate in its ignition recall, offered $25 gift card incentives to car owners who had yet to bring their recalled vehicles in.
The New York Times reported that Chrysler is asking its dealers to make the repairs, to a fire hazard in rear-impact collisions, as convenient as possible. The car company is also using social media to get the word out.
The Jeep recall began last year, involving 1.6 million vehicles. Dealers install a towing hitch, which prevents the gas tank from catching fire in a rear-impact crash.
Earlier this month, a woman driving in a Jeep died in exactly the circumstances the repair will fix; she had not brought her car in to have the hitch installed.