Innovations Don’t Stop With Cars: NYC Ford Lincoln Dealerships Move Forward

Premier Ford Lincoln
Cutting the ribbon at Premier Ford Lincoln. General Manager

Renovated Premier Ford Lincoln serves Brooklyn with thoughtful touches

The new Brooklyn, of artisanal pickle shops and fixie bikes, is far from East Flatbush, where the modern values of hipster American seem elusive. But Premier Ford Lincoln, Brooklyn’s oldest Ford dealership, is stepping up the pace with a spiffed up new showroom and service center that employs modern touches like made to order coffee for customers, electric vehicle charging stations and complimentary child car seat safety inspections.

Premier Ford Lincoln

Cutting the ribbon at Premier Ford Lincoln. General Manager

The dealership facility is unrivaled by any nearby. There are separate Ford and Lincoln showrooms, the Lincoln space dressed up with photos of classic Lincolns. There are two comfortable waiting areas that feature a huge flat screen television where customers can relax and have a cup of coffee while they wait for their car, Because really, why should going to a dealership be onerous?

Commitment to the environment

The renovation plan was focused on more than just customer experience: it includes energy efficient lighting fixtures and high-efficiency insulated glass in the showrooms in addition to the electric vehicle charging stations.

Premier Ford Lincoln

Check out the old while considering a new Lincoln

Joseph Chalom and his brother Charles, who have operated the dealiership for 33 years, said the 30 work bays in the service center offer more capacity than any Ford or Lincoln service center in Manhattan, and encouraged anyone in need of service to cross a bridge or tunnel to take advantage.

Partnerships make reopening all the more grand

To kick off the grand-reopening, the dealership is partnering with the United States Marines and its Toys For Tots program, along with the NY Cares annual Coat Drive. And, in conjunction with the New York State Department of Transportation (NYSDOT), Premier will continue to offer free child safety seat inspections by certified inspectors, all the more reason to stop by for a cup of coffee.

Windy System Clean Energy: Staten Island Pilot Program

In another innovative Ford program, Dana Ford Lincoln in Staten Island is one of four dealers in a pilot program with Wind Energy Corporation; wind sails and solar panel systems will help power dealership facilities, electric vehicle charging stations and lot lighting. The installation begins in early 2015 and should be completed by spring.

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Judy Antell, who is's Free in 50 States editor, lives in Park Slope, Brooklyn, with her husband and... More about Judy Antell