Ford’s Warriors in Pink: The Good Day Project
The Good Day Project and new partnerships enhance Warriors in Pink.
Though Breast Cancer Awareness Month isn’t until October, the Ford Motor Company supports the cause throughout the year, with its Warriors in Pink program.
Ford just expanded its ongoing (21 years and counting) commitment to the cause, introducing The Good Day Project. The idea behind this is to encourage and support women fighting breast cancer and to help them have more good days. On social media, women are encouraged to share their stories with the hashtag #MoreGoodDays.
New partnerships with Meal Train and Lyft are designed to help those undergoing treatment; with Meal Train, friends and family can help organize meal deliveries, run errands and offer childcare; the online platform makes it easy to see what somebody needs. Meal Train is free, but there is an enhanced paid “Plus” version, available free to those who sign up through FordCares.
And the ride-sharing service Lyft offers rides to and from appointments for patients undergoing treatment. You download the app on your smartphone and can seamlessly request and pay for rides; no worries about parking, public transportation, or swiping a credit card. And though the Warriors in Pink website, you can donate rides to patients.
More good days
One way many women feel good is to exercise, so Ford invited me along with a group of women to participate in a fierce cardio dance class, Vixen. This women-only class gets the endorphins pumping while burning calories – it’s kind of like a Soul Cycle experience without the bike.
A Warriors in Pink collection helps raise money for the Meal Trian and Lyft services (along with many other resources for women undergoing treatment) and new items that just came out include socks, a yoga headband and a men’s long-sleeve tee so guys can help support too.
Contributing even more
So far, Ford has donate over $128 million to the cause. On the FordCares website, anyone can have a good day by entering the sweepstakes. Giveaways include spa treatments, flowers, and a grand prize of a new Ford Mustang.
Categorized:Car Culture