Forget tire swings and ottomans. Recycled tires will be born again as new tires. Michelin is challenging the auto industry to do something revolutionary: Completely recycle rubber tires. The company threw down the challenge, not just to the auto industry but to other tire makers too, at last week’s annual Movin’ On conference in Montreal….
Michelin is Getting Teens to Talk About Tire Tread, With A Little Help From Vans
A Vans #StreetTreadContest Helps Get the Conversation Started. Before getting behind the wheel on my 16th birthday, no one had ever talked about the importance of changing tires or what to look for to know if my tires were safe. There was no distinct memory of how to check my tires in drivers ed, so I…
7 Things to Know About Tires Before Hitting the Road
We all have tires on our cars, but how much do we know about them? Honestly, they’ve always seemed like a necessary evil to drive my car until I learned a lot more about them. Last week, Michelin invited me and twenty other women in the auto industry to their headquarters to Tire School. We had the…
Are All Season Tires Really The Best Tires for Every Season?
We took a detailed “tour” of a Cooper tire and tested it on the track to find out. You know the feeling. You’re driving, and maybe going a tad too fast, and then it happens: you feel your tires start to lose traction with the road and suddenly you have 3,500 pounds of metal and…
Upgrading Grandma’s Car: How To Make Over a Car For a Millennial
After market touches rejuvenate an older model car. You know how replacing the buttons on a vintage coat can make that coat feel fresh and new? You can also add a few upgrades to an older car to make it feel fresh – and more palatable to a teen or millennial. We bought a 2013 Mazda…
How BFGoodrich Tires Turned Me Into A Menace On The Road
Executives at BFGoodrich Tires insisted that we needed to drive poorly. If you ever have the privilege of test driving a new car, you usually get a plea to treat the car kindly and obey traffic laws. But when you are testing out a new set of tires, all bets are off. And on BFGoodrich…