Ford and HSN retool the car buying experience.
Ask most people what they dislike about buying a new car and they say car salesman. Ford and HSN are offering a limited time partnership, the Ford Preferred Price Event. The promotion, targeted towards women (who are most of HSN’s audience) but available to anyone, offers a preset price on many new Ford vehicles, for HSN customers.
Included as well is a two-year complimentary Ford Protect Premium Maintenance Plan.
HSN president Bill Brand said in a statement, “We want to take the stress out of car buying. At HSN, we believe shopping should be fun!”
An HSN customer survey found:
- The vehicle attributes most important to a female HSN car customer are reliability, reputation of quality, and safety rating
- Nearly 96% of the respondents are involved in the vehicle purchase decisions in their households; 44 % are the primary decision makers
- The HSN customer enjoys the hunt for a new vehicle; however, the process can be overwhelming at times. She specifically dislikes the price negotiation process
- When shopping for a vehicle, an HSN customer tends to know exactly what type of car she is looking for
The Ford Preferred Price Event is available on: Focus, Fusion, C-MAX, Taurus, Fusion Hybrid, Fusion Energi, C-MAX Hybrid, C-MAX Energi, Focus Electric, Escape, Edge, Flex, Explorer, Expedition, Transit and Transit Connect. Some Fiesta, Mustang and F-150 models are also included. And the preferred pricing includes discounts on both purchases and leases.
What is that Ford Protect Premium Maintenance Plan?
The plan provides two years / 25,000 miles of premium maintenance, covering your routine oil changes, multi-point inspections, and preventive care and replacement of normal wear and tear items.
OK, so how much do I save?
Ford says the savings vary by vehicle; they range from hundreds to thousands of dollars off the MSRP. Which can come in very handy for holiday shopping, or just treating yourself.
The discount program ends October 31.