The Magic of Bentley Bentayga Is All About the Ownership Experience

Bentley Bentayga
Bentley’s designers put together an inspiration board for my unique specification; it highlights some of my favorite things like shopping, the beach and jewelry. And, design chief Darren Day signed my copy. ?Scotty Reiss

This is what a true luxury car is like.

Luxury is a tough game. Every car brand offers luxury, from quality leather to top technology, and many luxury brands have added exclusive perks concierge services. So how does Bentley stay ahead of the curve, I wondered?

By staying in step with the customer it turns out. I spent a couple of days with Bentley’s design and customer team and learned how the brand continues to keep the world’s elite ensconced in a cocoon of exclusivity while remaining a leader in luxury and in step with their clientele.

The Bentley experience isn’t just about the car, it’s about being a Bentley Owner. Before our test drive I was initiated into the world of Bentley two ways: By joining the brand’s exclusive, owners-only social media network, and by filling out an owner profile that allowed the company’s designers to understand me so they could design my ideal car.

Related: The Bentley Bentayga Hybrid electrifies the ultra luxury SUV world 

Bentley Bentayga
Bentley owners are invited to join an exclusive social network; the app highlights events, opportunities and you can connect with other Bentley owners.. ?Scotty Reiss

The World of Bentley, in an App

The Bentley Network opens your world to all things Bentley. It connects Bentley owners around the globe to one another. Meet other Bentley owners through the app or find a Bentley owner meetup.

And you can get to know the Bentley ownership group through exclusive events and trips. You can get a front row seat at Monterey Car Week or Goodwood Festival or join an exclusive tour, such as the La Passeggiata, which brings Bentley owners together for a driving tour of the Cote’d Azur and the Italian ending in Venice for a return to London on the Orient Express. All side by side with your Bentley brethren and sisterhood.

Related: 6 reasons a luxury car is worth the splurge

Bentley Bentayga
Bentley offers customization as a part of the ownership experience; here, Bentley’s designers highlight the materials and look that was customized for me. ?Scotty Reiss

The Experience of a Lifetime- Custom Designing Your Own Luxury Car

Maybe the most immersive of Bentley experiences is the customization of your new Bentley. As a new owner you’ll fill out a short survey that asks about things such as your favorite hotel, your favorite travel destinations, where you like to shop, the brands you love the most. Then the Bentley team in Crew, England, led by chief of design Darren Day, who you’ll get to work with, starts to design your car. They’ll assess your likes, your aesthetics and your preferences and translate that into the ideal car for you.

My tastes run the spectrum from sublime to bold, a fan of Neiman Marcus and vintage rock ’n’ roll, a love of luxury brands but without the weight of ostentatious badges.

Bentley nailed it. The vision board they assembled from my survey answers tapped a handful of things I love but I’m sure I hadn’t mentioned. The overall feel was modern and fresh, with just a touch of sparkle (every girl needs sparkle!).

And, they put me in a Bentayga, truly my first choice among Bentleys. I love this SUV’s size and scale, the flexibility of all wheel drive and seats that fold down to afford more cargo space, and the driver experience was stellar. It is responsive, easy to drive and in true Bentley speak, “It has that.”

And, it fits my sublime but bold aesthetic perfectly. Yes, it bears the Bentley “B” badge, but the shape and scale of the Bentayga is a bit stealth; it’s not a lighting rod for lookie-loos or law enforcement with a mean streak.

And this allowed me to flow in with traffic, take on the curves of the road and the beautiful scenery and to truly enjoy the feel of a bespoke luxury car.

Bentley Bentayga
Don’t overlook the rear seat of the Bentley Bentayga. This could your haven of relaxation. ?Scotty Reiss

Related: How does the Rolls-Royce Cullinan compare to the Bentayga? 

Scotty Reiss
Scotty Reiss

Journalist, entrepreneur and mom. Expertise includes new cars, family cars, 3-row SUVs, child passenger car seats and automotive careers and culture. A World Car Awards juror and member of the steering committee, Scotty likes to say the automotive business found her, rather than her finding it. But recognizing the opportunity to give voice to powerful female consumers and create a voice to match their spending power, her mission became to empower women as car buyers and owners. A career-long journalist, she has written for the New York Times, Town & Country, Adweek and co-authored the book Stew Leonard, My Story, a biography of the founder of the iconic grocery company Stew Leonard’s. Her love of cars started when her father insisted she learn to change the oil in her MG Midget, but now it mostly plays out in the many road trips taken with her family.

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