About Joni Finkle

In her 20-year+ career in the automotive industry, Joni (Gray) Finkle has researched, analyzed, and written about nearly every aspect of what motivates consumers to buy cars. Joni’s marketing and editorial experience in leadership at Honda, Hyundai, Mazda, the LA Times, Kelley Blue Book, Auto Trader, and Autobytel, have given her a unique insider’s perspective on the automotive marketplace.

All Articles

Mini Cooper Se Electric Mini Cooper
October 7, 2022

2020 Mini Cooper SE: What We Liked About this Cool Electric Car (for the Driver in Us All)

It’s not the farthest driving EV or the priciest, but it might be the most fun. Here’s what makes the electric MINI Cooper SE worth a look and a spin.
Mini Cooper Se Electric Mini Cooper
July 21, 2022

USED: 2020 Mini Cooper SE: What We Liked About this Cool Electric Car (for the Driver in Us All)

It’s not the farthest driving EV or the priciest, but it might be the most fun. Here’s what makes the electric MINI Cooper SE worth a look and a spin.
High Tech Low Price Cars
May 18, 2021

The High Tech of Low Priced Cars

More people are looking for high tech in their low priced cars, which seems like a conundrum—but we’ve picked out the best options on the market today.