2019 Auto Show Fashion: What the Product Specialists are Wearing

A Girls Guide To Cars | 2019 Auto Show Fashion: What The Product Specialists Are Wearing - Screen Shot 2019 02 11 At 6.52.48 Am

What Are the Product Specialists Wearing? Style Kicked Off at the Detroit Auto Show

The North American International Auto Show hit Detroit and was a good few days of car fun. The cars, the digital displays and the interactive opportunities for families and kids certainly made a memorable show. Another critical factor to a great auto show is the opportunity to speak with the product specialists and get one on one training on what the new models have to offer. Car enthusiasts can learn a lot about new vehicles by talking to a car brand’s professional on the showroom floor. One can also learn about the overall presence of the brand at the show as well as which demographic the brand is trying to reach when it comes to what the product specialists are wearing. So yes, I’m saying fashion plays a significant role at the auto shows too, not just the fancy lights and new car models.

The auto shows have brought years of fun fashion to their specialists and displays and the way a product specialist looks and speaks when representing a car brand is something the car brands take seriously.

What are the specialists wearing at this year’s auto shows? Here are exclusive details on how the automotive brands are dressing their product specialists. 

Further reading: Meet Margery Krevsky Dosey, the woman who introduced products specialists and fashion to auto shows

Naias 2019 Fashion

Royal blue to go with the VW brand’s logo. Photo: Shannon Lazovski


Volkswagen product specialists at the Detroit Auto Show are wearing Hugo Boss v-neck sheath dresses accented with a nude high heel. This color is electric under the showroom lights and is the perfect color that allows the specialists to stand out from the rest of the show crowd.

Further Reading: Car Fest 2020: The Detroit Auto Show Takes Over Motor City- Literally

Naias 2019 Fashion

A party dress goes perfectly with Hyundai’s sleek and fun cars. Photo: Shannon Lazovski


Rubin Singer is known for his edgy yet sophisticated designs. He has a way of balancing out the two to give fashion lovers a true high fashion piece. The product specialists at Hyundai were turning heads with this Rubin Singer dress. The dress has a standing collar, metal accents, and leather cap sleeves offering a 50’s flare in the skirt. This dress was turning heads.  I witnessed four women and one man complimenting the dress during my quick visit. NAIAS guests indeed are noticing the fun and flirty design during the show.

Further reading: How to dress for an auto show like you mean business

Naias 2019 Fashion

The product specialists at Buick are wearing beautiful blue garments. Photo: Shannon


Buick offers a sophisticated look with the fashion choices for their 2019 product specialists. Blue is a big hit this year, not only in the car displays but with the specialist’s clothing ensembles as well. The men are wearing SuitSupply unstructured blazers, Ralph Lauren slacks, and a button-down Michael Kors dress shirt. The men’s shoes are from Anatomic & Co. The ladies representing the Buick brand are wearing blue Stella McCartney cape dresses that hit just below the knee and Chloe suede shoes.

Naias 2019 Fashion

The GMC girls keep it cute and casual rocking moto jackets and matching clutch bags. Photo: Shannon Lazovski


The ladies offering their product knowledge at GMC during NAIAS 2019 are wearing tweed tops from Banana Republic, Nordstrom signature leather moto jackets and a black cigarette pant from Rag & Bone. A few of the ladies are also wearing Kelsi Dagger boots, and others are sporting Marc Fisher flats. The Rebecca Minkoff clutches with zipper detail accent their look.

Naias 2019 Fashion

A classy cape blazer, clutch bag and heels pair nicely with Cadillac’s luxury brand. Photo: Shannon Lazovski


Cadillac did well with their specialist’s fashionable ensemble.  This NAIAS 2019 product specialist is wearing a Kobin Halperin cape blazer, Lafayette 148 silk top, Vince cropped pants and Pelle Moda suede sandals. As her main accessory, the Treasure and Bond clutch finishes her polished look.


Naias 2019 Fashion

These girls are looking like bosses in matching navy blue silk blazers, jeans and heels. Photo: Shannon Lazovski

Buick Avenir

The Buick Avenir was launched a few years back and is known for its signature styling & inspired amenities. These ladies are accenting the vehicle in fashions different from the other Buick product specialists. They are wearing Rag & Bone skinny jeans, a Hugo Boss top with Elie Tahari embellished bomber jackets that sparkle under the showroom lights. A classic blue croc-embossed clutch and Chloe suede shoes finish the outfit for the perfect Buick Avenir PS look.

Naias 2019 Fashion

Lincoln product specialists wear matching burgundy cap sleeve dresses. Photo: Shannon Lazovski

Lincoln Motor Company

The ladies of Lincoln Motor Company are stealing the show in their form-fitted Garnet sheath dresses and Jimmy Choo stilettos. These Jimmy Choo heels are covered in crystals, sparkling with every step. A show-stopping choice indeed.

Naias 2019 Fashion

Product specialists at NAIAS have all the fun when it comes to fashion. Photo: Shannon Lazovski

Auto Show Hosts

If you head to the Detroit Auto Show this year you probably saw hosts at the front door greeting guests with mints and marketing materials at the main entrance. The greeters are wearing black heels with a form-fitted off-the-shoulder black dress accented with a leopard print scarf.

What will you be wearing to the auto show this year? Will you be matching one of the specialists, or inspired by them?

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Shannon is one of Detroit’s top social media strategists and lifestyle bloggers specializing in luxury lifestyle, cars, fashion, beauty,... More about Shannon Lazovski