Reimagining the Car Buying Experience: GM’s Shop-Click-Drive
Judy Antell
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Nov 7, 2013
As cars become more technologically advanced, car buying is undergoing its own revolution. Car dealers who are unhappy about customers going to big box stores or actually using a smartphone to buy a car now face General Motors’ expansion of its online car-buying, called Shop-Click-Drive. The program just launched at all 4,300 Chevrolet, Buick, GMC and Cadillac dealers in the United States.