New Lincoln MKC Looks to the Ladies
Judy Antell
|
Luxury Lincoln appeals to men and women, with spokesperson Matthew McConaughey
All right, all right, all right.
Hitting the road now: the new luxury crossover Lincoln MKC
Matthew McConaughey, whose laid back cool attracts both men and women, aims to do the same as the new frontman for a series of Lincoln ads. The actor shot several ads for the new Lincoln MKC, an addition to the Lincoln family.
The small premium crossover, launching now, features luxury touches like leather and natural rosewood, and ‘best in class’ quiet interior. The windows are constructed from acoustic laminated glass, so even with the sunroof wide open, passengers can talk normally.
Since Matthew McConaughey is known to speak softly, having him talk while driving the quiet car is a shrewd move.
The Lincoln MKC debuted at the North American International Auto Show, where its fine craftsmanship was highlighted. The luxury SUV also has goodies like active park assist, the intuitive MyLincoln connectivity and several engine options, including two eco boost engines.
I can’t wait to get my hands on a Lincoln MKC. Or Matthew McConaughey.